By Dorothy Kirabo
Africa-Press – Uganda. Winning big at the 2025 Silverback Awards is always a team story, and at the heart of the GOtv success is a Client Service Executive who turns complexity into clarity and pressure into progress. Working on a brand as dynamic as GOtv takes more than coordination – it requires empathy, resilience, and the rare ability to translate both client ambition and agency creativity into one smooth, forward-moving machine.
My role on the GOtv business has always been simple in principle but intricate in practice: make sure every idea is aligned, every deliverable is on track, and every conversation moves us closer to the goal. From early-morning approval calls to late-night feedback cycles, my job is to keep the partnership strong and the momentum steady.
Campaigns like Your BFF – Best Football Friend and the award-winning Ka Weekie project demanded unwavering agility. Managing expectations, guiding timelines, and ensuring every team – from Strategy to Creative to Production – was synchronised is where the real magic happens. When the right people pull in the same direction, excellence becomes a natural outcome.
Client service, for me, is not just stewardship – it is relationship-building. It is understanding what matters most to the client, anticipating needs before they’re spoken, and creating a working rhythm where trust becomes the foundation. The wins at the Silverbacks are proof of what a strong client-agency partnership can achieve.
The theme Elevating the Grind reflects what the Client Service discipline really is: the daily dedication that keeps big ideas on course. I share this recognition with every teammate who pours their craft into the GOtv work. It is a privilege to be the bridge that supports their brilliance.
In the end, this role has taught me that service is the art of balancing people, timelines and ambition – and doing it with grace, clarity and a smile. The awards may shine on stage, but the real victory is the partnership that made them possible.
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