Africa-Press – Uganda. Coca-Cola Beverages Africa (CCBA) has declared 2026 its “Year of the Customer,” underscoring a renewed strategic focus on customer-centric growth during its annual leadership conference and awards ceremony.
The event, which brought together more than 100 senior leaders from across the continent, served as a platform to align on business priorities and strengthen execution strategies.
Over two days, delegates engaged in intensive discussions aimed at improving performance across markets by placing the customer at the core of operations.
A key message emerging from the conference was the company’s commitment to embedding customer ownership at every level of the organisation.
CCBA emphasised that both frontline and support teams play a critical role in shaping customer experience, positioning this unified approach as central to delivering sustained value.
Addressing the gathering, Chief Executive Officer Sunil Gupta stressed the importance of customer focus in driving business success.
“Our success is a direct reflection of how well we serve our customers. They are the heart of our business,” Gupta stated.
“In our ‘Year of the Customer,’ we are sharpening our focus on execution, innovation, and partnership to ensure a CCBA product is always within reach and consistently delivered with excellence. The teams we celebrate this week are the champions of this mission.”
The conference culminated in an awards ceremony recognising outstanding performance across CCBA’s operations. Uganda was named Employer of Choice, reflecting its strong workplace culture and employee engagement.
Malawi emerged as a standout performer, securing multiple accolades, including recognition for top-line growth, economic value creation and the overall CEO Award for excellence across key performance areas.
South Africa received the Customer Obsession Award for consistently delivering superior customer experience, while Kenya was honoured with the Corporate Reputation Award for maintaining high standards in safety, quality and sustainability.
CCBA said the awards highlight the achievements of markets that are successfully translating strategy into results, reinforcing the company’s broader ambition to become the most admired business in Africa. The leadership meeting concluded with a renewed commitment to ensuring that customer-centricity remains the primary driver of growth in the year ahead.
For More News And Analysis About Uganda Follow Africa-Press
