{"id":12152,"date":"2021-06-13T12:55:24","date_gmt":"2021-06-13T12:55:24","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/?p=12152"},"modified":"2021-06-13T12:31:41","modified_gmt":"2021-06-13T12:31:41","slug":"ingabires-idea-sprung-from-lockdown","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/ingabires-idea-sprung-from-lockdown","title":{"rendered":"Ingabire\u2019s idea sprung from lockdown"},"content":{"rendered":"

Africa-Press<\/a> – Uganda<\/a>. <\/strong><\/span>Every cloud has a silver lining, so the old saying goes. This proved true for Dorothy Ingabire Babumba who during lockdown could not easily access breakfast snacks nearby thus the idea to bake cakes, muffins, dinner rolls, pizza and other snacks for her family.<\/p>\n

Her company\u2014 Dee\u2019s Cupcakes and Mo \u2014bakes cakes for birthday parties, weddings, introduction, Christmas and Easter ceremonies, among others.<\/p>\n

The business Ingabire started during last year\u2019s Covid-19 lockdown with as little as Shs50,000, now earns her a gross income of Shs2m per month, before other expenses are deducted.<\/p>\n

How she started<\/b><\/p>\n

\u201cI was inspired during lockdown to make my own cake for breakfast. I used the Shs50,000 I had saved to buy ingredients,\u201d says Ingabire.<\/p>\n

With this money, she bought the ingredients and baked. \u201cThereafter, I would share on my status for the fun bit of it and before I knew it, friends were asking if I could supply their homes. This is when the idea hit me that I can actually make different pastries in the comfort of my home,\u201d says Ingabire.<\/p>\n

Dee\u2019s Cupcakes and Mo will be making a year soon and the candle is kept alive because Ingabire loves putting things together, more like creating things from scratch and make them look beautiful.<\/p>\n

\u201cThis is where my inspiration comes from. That aside, I am inspired by some people I follow online such as Asha Batenga of Cakely Uganda who built her business in the comfort of her home. These humble beginnings spur me to keep keeping on,\u201d says Ingabire.<\/p>\n

Determination<\/b><\/p>\n

Ingabire describes her hustle as one that is still at the start stage and she notes that just like for everybody else, the start is never easy. \u201cYou really struggle from low finances, less equipment than you need, having to build a brand and a clientele base. However each time I look back at where I came from and where you are headed, I can\u2019t help but thank God,\u201d she says.<\/p>\n

\u201cI didn\u2019t want to wait to first accumulate a big sum of money thus using the money to get a cupcake tray and ingredients such as flour, margarine, baking powder, and milk. Thank God, I already had an oven at home so I was good to go.\u201d<\/p>\n

Turning point<\/b><\/p>\n

On the commercial lane, the first person to taste the work of Ingabire\u2019s hands was Brenda Namusisi, a client referred by a friend at university.<\/p>\n

\u201cBrenda ordered for cupcakes worth Shs25,000 while another friend; Carol of Trinity Trends gave me my very first birthday cake order (Shs80,000). I am forever grateful for these women because they took a chance on me and that gave me confidence.\u201d Namusisi started buying Ingabire\u2019s cakes after she tasted a sample at a friend\u2019s party. More people who tasted her cakes also ordered and the pay was inspiring.<\/p>\n

\u201cI like Ingabire\u2019s cakes because of their freshness and she gives you variety in tastes which is not so monotonous. If it is marble, chocolate or coconut flavoured cakes, there is always a consistency in the taste which makes you yearn for more,\u201d says Namusisi. Namusisi adds that Ingabire\u2019s cakes are worth the money paid.<\/p>\n

\u201cShe is an easy person to deal with even on short notice, Ingabire will sort you out and she will always get back to you for feedback,\u201d Namusisi adds.<\/p>\n

With such faith, Ingabire now better understands the beauty of believing in start-up businesses.<\/p>\n

A cake on display.<\/p>\n

\u201cWhen you do, you are not only supporting a business but a dream. I was very honest with them that they were my first customers but they still chose me,\u201d she says.<\/p>\n

Social media<\/b><\/p>\n

Social media played a major role in the start of Dee\u2019s cakes & Mo because she always posted her works. \u201cIf I was not posting what I was doing at that moment, they would not have known that I had started this business. So if you are doing business and are not posting on social media, you are missing out on your next customer,\u201d he says.<\/p>\n

However, being able to satisfy the varied taste of her customers is different thus Ingabire took some classes to better the skill she learned in her Senior Four and Senior Six vacations.<\/p>\n

\u201cI did a two-month course with Atia Cakes & pastries and this cost me Shs1.2m.\u201d<\/p>\n

She says the classes helped her to become better and learn new trends, recipes and cake decoration but the cherry on the cake was equipping her with confidence in the baking industry.<\/p>\n

\u201cConfidence is important because you know beyond a shadow of doubt that whatever you put out on the market is a good finished product and people can always trust you to deliver to their expectations.\u201d That said, Ingabire emphasises that with baking, every day one learns and unlearns something, the process never stops.<\/p>\n

To further emphasise that, she says that while pricing and costing was part of the units taught in her training, she is still learning. \u201cInitially, I would under cost my products but I have now learned to account for each and everything, from ingredients, utilities, labour and every other thing I might have used in production. This way, I can easily tell whether I am running a profitable business or simply making losses.\u201d<\/p>\n

Referrals<\/b><\/p>\n

Her business was marketed by word of mouth. Whatever money she made was reinvested into the business which is based in Najjera-Buwate. Besides referrals, Ingabire says she also still gets her clients through social media. \u201cHonestly, because I bake from home, I don\u2019t rely on walk-in customers.\u201d That said Dee\u2019s cakes & Mo\u2019s clients are people who love yummy and freshly made pastries.<\/p>\n

Dee\u2019s cakes and Mo sells themed cupcakes at Shs55,000 for a dozen while normal frosted cupcakes are at the cost of Shs40,000 a dozen.<\/p>\n

\u201cOn the other hand, the price of cakes starts at Shs80,000, depending on size, flavours, and design.\u201d Since inception, Ingabire\u2019s biggest sale has been Shs500,000. \u201cThis comprised of a birthday cake, themed cupcakes and glazed doughnuts.\u201d<\/p>\n

Challenges<\/b><\/p>\n

One of the most trying things is cake transportation where at times, the cake gets smudged so the client will not be willing to pay yet you have invested in it. \u201cWhen the delivery person crashes the cake, it totally crushes my heart. More to that, it causes a loss which dips into the profit.\u201d<\/p>\n

There are also customers who always want to offer less just because one is new in this space. \u201cWe do not use anything cheaper than the rest so it is not right that they expect us to sell ourselves short. Besides, it is only when they support us that our brand will grow as those before us.\u201d<\/p>\n

Ingabire looks back on how far she has come with gratitude. However, she wishes someone had told her earlier that it is okay to say no to some orders. \u201cIt is okay to say, \u201cNo\u201d to some orders, especially when you can\u2019t deliver to avoid doing things haphazardly or to a client who is paying less which might lead you to compromise on the quality of the cake.\u201d She also wishes she knew that it was totally okay not to count on everyone to support her but God. \u201cWhen you rely on friends and family so much, you can easily give up when they don\u2019t support you. It helps to look without because the moment God planted the business idea in your head, He has lined up your customers out there, some of whom are total strangers.\u201d<\/p>\n

Tips for future entrepreneurs<\/b><\/p>\n

Entrepreneurs should start business when they still have support. She says in case one is sure of a salary at the end of the month, he or she should try business.<\/p>\n

Never give up. Ingabire adds that people should never fail to keep trying. She says: \u201cWhen you try this, it fails and then finally you will settle for something which will work out. Once you have studied it and feel it can sustain itself, then resign your salaried job.\u201d<\/p>\n

Future<\/b><\/p>\n

Ingabire looks forward to growth and expansion. \u201cI look forward to expanding to various places in the country. That way, her company will become a household name and create employment for other people too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Uganda. Every cloud has a silver lining, so the old saying goes. This proved true for Dorothy Ingabire Babumba who during lockdown could not easily access breakfast snacks nearby thus the idea to bake cakes, muffins, dinner rolls, pizza and other snacks for her family. Her company\u2014 Dee\u2019s Cupcakes and Mo \u2014bakes cakes […]<\/p>\n","protected":false},"author":84,"featured_media":12151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[233,240,234],"class_list":["post-12152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"\nIngabire\u2019s idea sprung from lockdown - Uganda<\/title>\n<meta name=\"description\" content=\"Every cloud has a silver lining, so the old saying goes. 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