{"id":1360,"date":"2020-12-30T20:05:52","date_gmt":"2020-12-30T20:05:52","guid":{"rendered":"https:\/\/www.africa-press.com\/uganda\/?p=1360"},"modified":"2020-12-30T19:15:04","modified_gmt":"2020-12-30T19:15:04","slug":"utb-renews-focus-on-mountain-tourism","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism","title":{"rendered":"UTB renews focus\u00a0on mountain tourism"},"content":{"rendered":"

Africa-Press<\/a> – Uganda<\/a>. <\/strong><\/span>To revamp mountain tourism, Uganda Tourism Board, CEO, Lilly Ajarova, led a team of hikers on a 7-day fact-finding hike to Margherita Peak, Mt. Rwenzori’s highest point measuring 5,109 metres (16,762 ft)) tall.<\/p>\n

The hike was part of the Take on the Pearl Campaign, a UTB-led campaign to promote domestic tourism in Uganda, according to an official statement.<\/p>\n

This leg of the campaign was completed in partnership with the United Nations Development Programme (UNDP) Uganda country office whose aim is to spotlight some of Uganda’s prized tourist attractions.<\/p>\n

Some of the climbers on the team, included, celebrity, entertainer, champion kickboxer and actor, Moses Golola, and Joshua Cheptegei \u2013 the 5,000m world record holder and Commonwealth gold medallist, who did a profile-raising part hike of the Rwenzoris. The climbing team also included professional photographers for documenting the Rwenzoris as well as other Ugandan ardent nature lovers.<\/p>\n

“To increase the value and volume of tourism to Uganda, UTB has set upon developing new products while revamping existing ones. Adventure tourism is one of the key forms of tourism that is growing both domestically and internationally. As UTB we focused on promoting adventure tourism this year; mountaineering, cycling, zip lining, and water rafting among others. The great mountaineering resource in Uganda with mountains Rwenzori, Elgon and Virunga are unique, rich and diverse and requires more development and promotional attention,\u201d remarked Ajarova, soon after returning from the seven-day hike.<\/p>\n

“The Mt. Rwenzori hike was both for myself as a mountaineering enthusiast, but most importantly for me to have a first-hand experience on how best mountaineering and mountain tourism in general as a product and experience can be improved, packaged and promoted,” she said.<\/p>\n

Describing her experience of the Rwenzoris, Ajarova said that while she had hiked the Rwenzori before, she had never gone beyond three days.<\/p>\n

\u201cThe experience of hiking for 9 days and reaching the highest peak is an exceptional and magical experience. The beauty and diversity that the mountain offers is mind-blowing. The different vegetation zones, the valleys that are laid as \u201csets\u201d for a movie production is an art that is beauty at its best,\u201d she said, adding: \u201cThe creator is indeed the best artist. The colours of the mosses are lovely and they are like the cartoon scenes. It was always a comfortable feel when taking a rest to lie down on them and feel comfortable.\u201d<\/p>\n

\u201cOverall as one gets to the higher altitude and on the glaciers, it feels different from any other experience in this country. Reaching the peak Margherita gives you a feel of being on top of the world, everything feels below you, it\u2019s euphoric,\u201d she adds.<\/p>\n

Ajarova said that given the uniqueness of Mt. Rwenzori, there was great potential to position it as \u201can African bucket-list expedition.<\/p>\n

\u201cAlthough Mt. Rwenzori is the third highest mountain in Africa, it is a mountain like no other. It presents a combination of a stimulating terrain, the rarest of vegetation, sights and sounds of magnificent waterfalls and the bluest of lakes, all climaxing in breathtaking glaciers and snowcapped peaks. The larger Rwenzori Mountains National Park is home to 70 mammals and 217 birds; 19 of which are endemic to the Albertine Rift. All these put together, present tourists with a more fulfilling and yet, crowd-free hiking experience that you will not find on many mountains across the world.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Uganda. To revamp mountain tourism, Uganda Tourism Board, CEO, Lilly Ajarova, led a team of hikers on a 7-day fact-finding hike to Margherita Peak, Mt. Rwenzori’s highest point measuring 5,109 metres (16,762 ft)) tall. The hike was part of the Take on the Pearl Campaign, a UTB-led campaign to promote domestic tourism in […]<\/p>\n","protected":false},"author":84,"featured_media":1359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[233,240,234],"class_list":["post-1360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"\nUTB renews focus\u00a0on mountain tourism - Uganda<\/title>\n<meta name=\"description\" content=\"To revamp mountain tourism, Uganda Tourism Board, CEO, Lilly Ajarova, led a team of hikers on a 7-day fact-finding hike ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTB renews focus\u00a0on mountain tourism\" \/>\n<meta property=\"og:description\" content=\"To revamp mountain tourism, Uganda Tourism Board, CEO, Lilly Ajarova, led a team of hikers on a 7-day fact-finding hike ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism\" \/>\n<meta property=\"og:site_name\" content=\"Uganda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-30T20:05:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2020\/12\/img-5fecd19bdca7d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"UTB renews focus\u00a0on mountain tourism\",\"datePublished\":\"2020-12-30T20:05:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism\"},\"wordCount\":564,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2020\/12\/img-5fecd19bdca7d.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Uganda\",\"uganda\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism\",\"url\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/utb-renews-focus-on-mountain-tourism\",\"name\":\"UTB renews focus\u00a0on mountain tourism - 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