{"id":25055,"date":"2022-01-23T15:53:58","date_gmt":"2022-01-23T15:53:58","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/?p=25055"},"modified":"2022-01-23T15:44:09","modified_gmt":"2022-01-23T15:44:09","slug":"namujju-uses-fashion-to-tackle-discrimination-waste-problem","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem","title":{"rendered":"Namujju uses fashion to tackle discrimination, waste problem"},"content":{"rendered":"

Africa-Press – Uganda. <\/strong><\/span>Growing up in poverty as an orphan raised by her single grandmother in a remote village in Uganda, Juliet Namujju knows what victimisation owing to disability can do to a household. As such, she valued even what others considered as waste to make her own toys.<\/p>\n

\u201cMy grandmother was a tailor and she inspired me, as a child, to use cut-offs and plastic waste as available resources to create something. This changed my mindset towards waste and I started to see the value in protecting the environment,\u201d Namujju says.<\/p>\n

At 20, in 2017, Namujju and her team founded Kimuli Fashionability, a sustainable fashion brand to fight for the conservation of the environment and inclusion of persons with disabilities.<\/p>\n

\u201cWe produce fashion and accessories, hand-made by our tailors with disabilities, whom we train and employ to creatively up-cycle plastic waste into beautiful products with a purpose for awareness about the underestimated global plastic waste crisis. Depending on the product, each tailor bags between Shs40,000 and Shs80,000 per product,\u201d she says.<\/p>\n

Namujju, who says waste is only waste if you waste, it turns plastic waste such as used cement bags, milk packets, sugar sacks, and rice sacks into designer products.<\/p>\n

They work with homeless and youth who collect and sell the waste materials at Shs2,000 per kilogramme. The waste is then washed, dried and cut depending on the design of the product to be made. The pieces are then blended with African fabrics such as kitengi, sisal, and bark cloth and made into unique fashionable garments (raincoats) and accessories (shopping bags, wallets, and laptop cases).<\/p>\n

At Kimuli Fashionability, disability is not inability so they seek to empower them by organising fashion shows where their employees showcase and model their work. \u201cThis is to raise funds and change people\u2019s mindset towards disability. In addition, we organise sensitisation programmes in schools, children camps, and rural communities to support reducing, re-using, re-cycling and up-cycling waste.\u201d<\/p>\n

Unlikely start<\/b><\/p>\n

The journey started by Namujju getting tailoring skills from her grandmother in whose business she thrived.<\/p>\n

\u201cThereafter, I started working on my idea of supporting persons with disabilities across Africa,\u201d she notes.<\/p>\n

Namujju displays the windowed face masks made from plastic waste. PHOTO | COURTESY<\/p>\n

Many doubted that she would make an impact on the environment and society but that only motivated Namujju to make her dreams a reality.<\/p>\n

\u201cIn 2016, I joined Social Innovation Academy (SINA) whose vision is to turn around sorry life stories into positive catalysts for social change. Here, I fine-tuned what people termed as madness into an amazing idea. The academy also gave me my start-up capital (Shs50,000) to buy materials such as kitengi, bark cloth, sisal, and waste material that kickstarted the production process,\u201d Namujju says.<\/p>\n

With that skill, she now employs both 96 women and youths, from different backgrounds in a bid to change their lives to become self-reliant.<\/p>\n

Setting off<\/b><\/p>\n

The dreams were feasible and attainable; however, Namujju and her team were yet to understand more about the dynamics of business because they learned some bitter lessons in the beginning.<\/p>\n

\u201cOur first order, in 2017, was from Berlin Germany a connection through Social Innovation Academy for more than 200 up-cycled makeup and cosmetic bags. The excitement was blinding that when one team member suggested we follow a prototype approval process, as the lead, I neglected the idea. My focus had been swayed by the numbers and money needed that we did not focus on quality and customer needs,\u201d she says.<\/p>\n

While they worked tirelessly with their disabled tailors to accomplishment, the customers did not like their colour selection, designs and product quality so only two bags were bought. Disappointment and regrets filled the atmosphere owing to the immense losses because part of the capital was borrowed.<\/p>\n

Since then, the team has introduced a management system which distributes roles giving space for growth and decision making of all members.<\/p>\n

Marketing<\/b><\/p>\n

Though situated in Maya, Mpigi, Kimuli Fashionability reaches customers who are far and wide with their online marketing strategy.<\/p>\n

\u201cWe use the Kimuli Fashionability online shop and digital platforms such as Etsy, and Amazon and social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Whatsapp. We also leverage tourist centres such as Equator, exhibitions, fashion weeks, tourist hotels, as well as craft and eco-fashion shops as sales channels for our artistic products. This is a good way to reach our core target market: tourists,\u201d she says.<\/p>\n

Through partnerships with sales partners and different outlets, Namujju says Kimuli Fashionability sells its up-cycled products without high renting costs but rather percentage commission of between five and 10. With a wide product range, prices depend on the cost of production, among other factors.<\/p>\n

Save the SINA training, she and the team have received trainings and support from other places such as the Tony Elumelu Foundation whose start-up toolkit helped them understand their customers better.<\/p>\n

She says: \u201cduring the programme, I also wrote a business plan for the first time in my life. The lessons and support have led to the success of Kimuli Fashionability.\u201d<\/p>\n

They also received support and training from Greenpreneur online acceleration programme which helped them to really understand more about our mission and vision.<\/p>\n

All the trainings have been for free because of their innovative work.<\/p>\n

Challenges<\/b><\/p>\n

Inasmuch as they feel the world is theirs for the taking, the team has encountered several hiccups. Their biggest struggle is the market expansion owing to a significant skills gap in understanding their market demographics, trends and expansion factors.<\/p>\n

Limited working space is also not conducive for their beneficiaries as it slows production.<\/p>\n

\u201cWhile we battle with limited capital, there is also ignorance about proper waste management and disposal in Uganda,\u201d she says.<\/p>\n

Victories<\/b><\/p>\n

Despite the bottlenecks, Namujju and her team have organised an inclusive and sustainable fashion show on November 29, 2020 which attracted 500 people and exposure through international media houses that led the company to gain contracts with seven international fashion houses.<\/p>\n

\u201cThis will lead to the up-cycling of over 50,000 kgs of plastic waste by December 2021,\u201d she says of the impact.<\/p>\n

Being awarded the \u2018Global Greenpreneur Award\u2019 in 2019 in Seoul Korea by Ban-Ki-Moon was also an amazing moment. Other awards include the \u2018Weare\u2019 Award for \u2018Best Young Employer of the year\u2019 (2019) in Uganda, becoming runners up in the Africa Women Innovation & Entrepreneurship Forum (AWIEF) Awards and being named Goalkeepers by the Gates Foundation as part of Global Citizen Festival.<\/p>\n

Kimuli Fashionability\u2019s up-cycled rain jacket from old sugar sacks was also selected for display at the UN Global Goals Week during the 73th UN General Assembly.<\/p>\n

The team also made it to the Tony Elumelu training and their work was published in the Africa\u2019s Education Innovations\u201918 by the African Union.<\/p>\n

They also innovated inclusive-masks with a transparent medium to enable the deaf lip-read during signing for effective communication yet still be protected from Covid-19.<\/p>\n

\u201cThe innovation helped us get the Adamstart Covid-19 challenge with a BBC-World News broadcast. We used 40 per cent of the profits from the sales to help more than 500 deaf and mute with free inclusive masks,\u201d Namujju explains.<\/p>\n

Looking back, Namujju is thankful that she stuck with her idea because relatives and friends gave up on her.<\/p>\n

\u201cI discovered that victimisation affects many people and oftentimes, I felt demotivated whenever they criticised me with negative feedback; at a certain moment people thought I was crazy. Nonetheless, I insisted with an intrinsic motivation of my dream to see the disabled persons working and respected in our society,\u201d she shares.<\/p>\n

For More News And Analysis About Uganda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Uganda. Growing up in poverty as an orphan raised by her single grandmother in a remote village in Uganda, Juliet Namujju knows what victimisation owing to disability can do to a household. As such, she valued even what others considered as waste to make her own toys. \u201cMy grandmother was a tailor and […]<\/p>\n","protected":false},"author":84,"featured_media":25054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,8],"tags":[233,240,234],"class_list":["post-25055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-community","category-homepage-english","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"\nNamujju uses fashion to tackle discrimination, waste problem - Uganda<\/title>\n<meta name=\"description\" content=\"Growing up in poverty as an orphan raised by her single grandmother in a remote village in Uganda, Juliet Namujju knows ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Namujju uses fashion to tackle discrimination, waste problem\" \/>\n<meta property=\"og:description\" content=\"Growing up in poverty as an orphan raised by her single grandmother in a remote village in Uganda, Juliet Namujju knows ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem\" \/>\n<meta property=\"og:site_name\" content=\"Uganda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-23T15:53:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2022\/01\/img-61ed77b038719.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Namujju uses fashion to tackle discrimination, waste problem\",\"datePublished\":\"2022-01-23T15:53:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem\"},\"wordCount\":1264,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2022\/01\/img-61ed77b038719.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Uganda\",\"uganda\"],\"articleSection\":[\"all news\",\"community\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem\",\"url\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/namujju-uses-fashion-to-tackle-discrimination-waste-problem\",\"name\":\"Namujju uses fashion to tackle discrimination, waste problem - 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