{"id":36339,"date":"2022-08-30T20:28:18","date_gmt":"2022-08-30T20:28:18","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/all-news\/branding-your-product-in-digital-spaces"},"modified":"2022-08-30T20:39:38","modified_gmt":"2022-08-30T20:39:38","slug":"branding-your-product-in-digital-spaces","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/branding-your-product-in-digital-spaces","title":{"rendered":"Branding your product in digital spaces"},"content":{"rendered":"

Africa-Press – Uganda. <\/strong><\/span>The effort towards building brands must be in fact intensified considering the dynamic nature of the digital market.<\/p>\n

A brand is distinguishable by these elements: logo, colour palette, shape, tagline, tone of voice and vocabulary, fonts, imagery, and positioning, for brand identity which build a specific reputation.<\/p>\n

Good reputation elicits more purchases, advocacy, donations, shares and loyalty. In Uganda, it is not alien to hear a person refer to any toothpaste as \u2018Colgate\u2019, \u2018Shell\u2019 for every fuel station, \u2018Blue band\u2019 for every butter or \u2018Bajaj\u2019 for all motorcycles, to mention but a few.<\/p>\n

In the digital space for instance, Amazon as a brand, is pretty dominant on its platform with a steady stream of entrants into the market and with over 70 percent of the search market share. Google is undoubtedly the most popular search engine.<\/p>\n

Whereas factors such as being a fast mover in the market can partly account for dominance of a company in its space, the power of branding which is its ability to influence behaviour plays a pivotal role.<\/p>\n

Business unit head Fireworks Advertising, Francis Kasura, defines digital branding as how your brand shows up online to include websites, social media, apps, emails, video and much more.<\/p>\n

\u201cUnlike marketing that is mostly about increasing sales, digital branding focuses on the value and loyalty your brand builds within the online space,\u201d says Kasura.<\/p>\n

The much vested effort towards building brands in the analog system by businesses or individuals must now be in fact intensified considering the dynamic nature of the digital market.<\/p>\n

It can include online flyers, brochures and posters to boost and sell a brand if your brand wants to get acceptance and traction.<\/p>\n

According to the creative director Corporate Image Ltd, Abel Asiimwe, digital presence guarantees a brand\u2019s longetivity.<\/p>\n

A key factor digital branding puts forth is the opportunity for the brand to interface with the consumers.<\/p>\n

\u201cA consumer cannot have an interaction with a bill board but the pay-per-click brand awareness boost model enables interaction,\u201d says Asiimwe.<\/p>\n

Many brands are competing for supremacy. The competition is now in cyberspace – to compete favourably you must have an effective consistent presence, be ready to keep relevant and rebrand whenever necessary.<\/p>\n

The more ways you can place your business in front of your target audience with quality experiences, the more opportunities you have to build brand awareness and improve your reputation.<\/p>\n

Team Leader, Kafunda Kreative, David Ogutu says: presence gives your business a face and an identity which sparks a deeper connection between your brand and your customers, making them more inclined to the personality you are representing.<\/p>\n

A brand that is not searchable online does not exist in the minds of today\u2019s consumers. Digital brands should pay attention to this.<\/p>\n

UI UX<\/p>\n

UI refers to the screens, buttons, toggles, icons, and other visual elements that you interact with when using a website, app, or other electronic device. UX refers to the entire interaction you have with a product, including how you feel about the interaction.This is the main point to note as the vehicle of the entire concept of digital branding.<\/p>\n

As of April 2022, there were five billion Internet users worldwide, which is 63% of the global population according to Statista. This implies that a business has that number of prospective consumers.<\/p>\n

Nonetheless a successful business digital brand will seek to understand a target audience.<\/p>\n

Ogutu points out how much more segmented the populace is becoming and also how much more data on people with their needs is at the disposal of business owners.<\/p>\n

\u201cThere is no such thing as mass businesses. By studying the likes, hobbies, lifestyle, commonly visited sites by the targeted audience, culture, and all obtainable information; a business can horn into that information and brand appropriately,\u201d Ogutu says.<\/p>\n

Identity<\/p>\n

Kasura says that key brand assets must align when developing a digital brand. All online assets must be branded uniformly and consistently to avoid confusion.<\/p>\n

These assets may include; digital files, digital media, images, logos, documents, audio, videos, presentations, spreadsheets, emails, official socials, Apps and websites.<\/p>\n

\u201cEvery business needs an influential brand message,\u201d he says.<\/p>\n

Crafting a clear and consistent message is what is required to get a solid brand message into the minds of your customers.<\/p>\n

SEO<\/p>\n

Search Engine Optimisation is a crucial part of gaining organic search traffic and brand visibility.<\/p>\n

Online Reputation Management is about monitoring and improving how your business is viewed online. This involves looking at and analysing what a potential customer, reporter, or partner will discover about your brand.<\/p>\n

Personal branding<\/p>\n

Ogutu says often people do not look at themselves as a brand unless they are altruists, careerists, hipsters, boomerangs, connectors and selectives. However, whether it is a service you render, a product you are packaging or a business you are fronting, it is wise to present yourself online in a way that reflects or compliments your business.<\/p>\n

\u201cOnline profiles are increasingly becoming formal. For instance, social recruiting a process of attracting active and passive candidates through any social media platform is fast becoming popular that often there is a requirement to provide one\u2019s social media handles on official application forms,\u201d says Ogutu.<\/p>\n

As you grow your personal brand, keep in mind that this might work for you or against you in future.<\/p>\n

Background checks<\/p>\n

Background checks are done by prospecting customers, business partners, or investors to make a sort of risk analysis of you depending on the intended working relationship yet to be built and the desired product.<\/p>\n

Social recruiting involves not only posting jobs but also engaging with prospective candidates and building an employer brand on these platforms.<\/p>\n

This calls for reputation management, thought leadership and fronting ones distinguishing factor on the socials.<\/p>\n

\u201cUnless it\u2019s a brand, use your actual names, relevant accurate bio and deliberate profile pictures to seize opportunities that many have ended up earning from, such as being brand ambassadors and influencers,\u201d Ogutu says.<\/p>\n

In a report titled; \u2018CEO reputation and corporate reputation\u2019, findings indicated that the CEO\u2019s reputation has a much stronger impact on the company\u2019s reputation with up to 70 percent in some cases.<\/p>\n

For More News And Analysis About Uganda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Uganda. The effort towards building brands must be in fact intensified considering the dynamic nature of the digital market. A brand is distinguishable by these elements: logo, colour palette, shape, tagline, tone of voice and vocabulary, fonts, imagery, and positioning, for brand identity which build a specific reputation. Good reputation elicits more purchases, […]<\/p>\n","protected":false},"author":84,"featured_media":36338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[233,240,234],"class_list":["post-36339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"\nBranding your product in digital spaces - Uganda<\/title>\n<meta name=\"description\" content=\"The effort towards building brands must be in fact intensified considering the dynamic nature of the digital market. 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