{"id":55879,"date":"2023-09-22T21:53:32","date_gmt":"2023-09-22T21:53:32","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers"},"modified":"2023-09-22T23:42:02","modified_gmt":"2023-09-22T23:42:02","slug":"serena-hotels-nmg-join-search-for-top-marketers-advertisers","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers","title":{"rendered":"Serena Hotels, NMG join search for top marketers, advertisers"},"content":{"rendered":"

Africa-Press – Uganda. <\/strong><\/span>The management of Serena Hotels and Nation Media Group-Uganda have partnered with the Uganda Marketing Excellence Awards to help identify Uganda\u2019s top advertisers and marketers.<\/p>\n

Speaking at the launch of 2023 Marketer and Advertisers Awards in Kampala yesterday, Ms Allen Ampaire, the country manager Serena Hotels, said they know what marketing does to their institution, hence would like to help identify top talent in the field.<\/p>\n

\u201cAdvertising is a branch of marketing. When we have a marketing company which produces good adverts, we can use it as Serena Hotels as opposed to going for companies outside Uganda,\u201d she said.<\/p>\n

\u201cOur advertising campaigns come from our head office in Nairobi, as Kampala Serena Hotel, we do our art work from Mozambique from a company called Brand Lovers because they are the ones that can do the quality we look for,\u201d she added.<\/p>\n

Ms Ampaire added that even their promotional work is all handled by Scanad East Africa but they are ready to identify the best local talent they can work with.<\/p>\n

Mr Bonny Tamale, the Brand Manager NTV and Spark TV, said as the biggest media company in East Africa and in the country, the partnership came naturally.<\/p>\n

This is because, he said, NMG represents excellence in all its brands by looking out for the best talent.<\/p>\n

\u201cWhen the organisers of the awards came to us, it was like a fitting jigsaw puzzle. They are looking for the cream de la cre\u0300me. We looked at the authenticity of the awards and we saw that they stand for excellence and that is why the Daily Monitor stands for truth every day,\u201d he said.<\/p>\n

Mr Martin Mukama, the co-founder Evolve Africa, the awards organisers, said the awards are a platform for marketers to learn from each other and be celebrated.<\/p>\n

Dr Ben Mugerwa, a consultant at Uganda Management Institute who is also among the judges at the awards, said the latter are meant to expose advertisers and marketers to their peers to draw inspiration and also learn new developments in the industry.<\/p>\n

\u201cThere are new industry developments, there are partnerships like in banks, which are partnering and making more money. Marketing opens companies and they do better,\u201d he said.<\/p>\n

Dr Mugerwa added that during the evaluation stage of the awards, they will be looking at how the ideas were developed and executed.<\/p>\n

For More News And Analysis About Uganda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Uganda. The management of Serena Hotels and Nation Media Group-Uganda have partnered with the Uganda Marketing Excellence Awards to help identify Uganda\u2019s top advertisers and marketers. Speaking at the launch of 2023 Marketer and Advertisers Awards in Kampala yesterday, Ms Allen Ampaire, the country manager Serena Hotels, said they know what marketing does […]<\/p>\n","protected":false},"author":84,"featured_media":55878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[233,240,234],"class_list":["post-55879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"\nSerena Hotels, NMG join search for top marketers, advertisers - Uganda<\/title>\n<meta name=\"description\" content=\"The management of Serena Hotels and Nation Media Group-Uganda have partnered with the Uganda Marketing Excellence Awards ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serena Hotels, NMG join search for top marketers, advertisers\" \/>\n<meta property=\"og:description\" content=\"The management of Serena Hotels and Nation Media Group-Uganda have partnered with the Uganda Marketing Excellence Awards ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers\" \/>\n<meta property=\"og:site_name\" content=\"Uganda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-22T21:53:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-22T23:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2023\/09\/sm_1695409790.845989.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Serena Hotels, NMG join search for top marketers, advertisers\",\"datePublished\":\"2023-09-22T21:53:32+00:00\",\"dateModified\":\"2023-09-22T23:42:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers\"},\"wordCount\":411,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2023\/09\/sm_1695409790.845989.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Uganda\",\"uganda\"],\"articleSection\":[\"all news\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers\",\"url\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/serena-hotels-nmg-join-search-for-top-marketers-advertisers\",\"name\":\"Serena Hotels, NMG join search for top marketers, advertisers - 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