{"id":61003,"date":"2023-11-26T16:44:04","date_gmt":"2023-11-26T16:44:04","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology"},"modified":"2023-11-26T17:08:18","modified_gmt":"2023-11-26T17:08:18","slug":"advertisers-marketers-urged-to-embrace-technology","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology","title":{"rendered":"Advertisers, marketers urged to embrace technology"},"content":{"rendered":"

Africa-Press – Uganda. <\/strong><\/span>The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusiasts, has ignited discussions on the future of technology under the theme \u201cTech Up or Die.\u201d<\/b><\/p>\n

The symposium, that took place on Friday at the Serena Hotel had key experts address the pivotal role of technology in shaping our world.<\/p>\n

In an era of rapid technological advancements, the theme \u201cTech Up or Die\u201d serves as a call to action, emphasizing the critical need for individuals and organizations to embrace and adapt to the evolving landscape of technology or risk becoming obsolete.<\/p>\n

Speaking at the symposium, Rebecca Mukite the Head of Public and International relations Uganda Communications Commission emphasized the need to have the right security measures to safeguard organizations even as they embrace technology.<\/p>\n

The chairman Uganda Advertising Association Frank Muthusi urged participants to embrace the disrupting technology to Improve on their service delivery which in turn would uplift the marketing and advertising industry.<\/p>\n

\u201cWhereas the technological advancements are immense, and ever evolving, its important that we embrace this technology and use it adequately to Improve on the work and services we provide\u201d Muthusi mentioned.<\/p>\n

\u201cWe have brought on board experts in communications and technology to discuss at length how best we can uplift our industry so we can compete favorably.\u201d<\/p>\n

The Silverback symposium aims to equip and train marketers and advertisers in the industry on best practices bench-marking on evolved markets in the African market such as Kenya and South Africa.<\/p>\n

For More News And Analysis About Uganda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Uganda. The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusiasts, has ignited discussions on the future of technology under the theme \u201cTech Up or Die.\u201d The symposium, that took place on Friday at the Serena Hotel had key experts address the pivotal role of technology in shaping […]<\/p>\n","protected":false},"author":84,"featured_media":61001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9,258],"tags":[233,240,234],"class_list":["post-61003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","category-to-homepage","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"\nAdvertisers, marketers urged to embrace technology - Uganda<\/title>\n<meta name=\"description\" content=\"The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusia ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertisers, marketers urged to embrace technology\" \/>\n<meta property=\"og:description\" content=\"The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusia ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology\" \/>\n<meta property=\"og:site_name\" content=\"Uganda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-26T16:44:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-26T17:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2023\/11\/sm_1701005815.309984.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"599\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Advertisers, marketers urged to embrace technology\",\"datePublished\":\"2023-11-26T16:44:04+00:00\",\"dateModified\":\"2023-11-26T17:08:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology\"},\"wordCount\":264,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2023\/11\/sm_1701005815.309984.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Uganda\",\"uganda\"],\"articleSection\":[\"all news\",\"miscellaneous\",\"to-homepage\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology\",\"url\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/advertisers-marketers-urged-to-embrace-technology\",\"name\":\"Advertisers, marketers urged to embrace technology - 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