{"id":66989,"date":"2024-02-16T18:53:57","date_gmt":"2024-02-16T18:53:57","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/?p=66989"},"modified":"2024-02-16T17:14:56","modified_gmt":"2024-02-16T17:14:56","slug":"how-viable-is-e-commerce-in-uganda","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/how-viable-is-e-commerce-in-uganda","title":{"rendered":"How viable is e-commerce in Uganda"},"content":{"rendered":"

Africa-Press – Uganda. <\/strong><\/span>In recent years, Uganda has seen rapid growth in e-commerce trade, especially during the COVID-19 outbreak.<\/b><\/p>\n

A report by the Uganda National E-commerce Strategy under the Ministry of ICT indicates that e-commerce will grow at a 17.1 percent annual rate between 2020 and 2025.<\/p>\n

This growth is attributed to an increase in e-commerce user penetration, which is expected to reach 29.1 percent by 2025.<\/p>\n

\u201cUganda\u2019s e-commerce revenue is expected to reach $220 million in 2021, with an estimated annual growth rate of 17.6 percent, resulting in a projected market value of $421 million, and user penetration is expected to reach 29.1 percent by 2025,\u201d the report read in part.<\/p>\n

Data from Statista revealed that the market is set to grow by over 15 million users by 2025.<\/p>\n

It further shows that transaction value in the Digital Commerce market is projected to reach US$0.93bn in 2024 showing an annual growth rate (CAGR 2024-2028) of 8.10% resulting in a projected total amount of US$1.27bn by 2028.<\/p>\n

The number of users in the digital market is expected to amount to 2.39m users by 2028.<\/p>\n

The average transaction value per user in the Digital Commerce market is expected to amount to US$0.59k in 2024.<\/p>\n

From a global comparison perspective, it is shown that the highest transaction value is reached in the United States (US$2,255.00bn in 2024).<\/p>\n

The Country Head of Sales at Abanista Uganda, Lawrence Ssekandi, is convinced that Ugandan consumers deserve access to high-quality products.<\/p>\n

Since inception he said, they have witnessed significant growth in e-commerce adoption, one driven by increased internet penetration and changing consumer preferences towards online shopping.<\/p>\n

\u201cOur success stems from a customer-centric approach, innovative marketing strategies, and partnerships with local suppliers,\u201d he said.<\/p>\n

He added, \u201cWe’ve localized our services by offering a diverse product range that caters to Ugandan preferences.\u201d<\/p>\n

To ensure inclusion for even the illiterate, Mr Ssekandi said they have audio guides and personalised assistance through customer service channels.<\/p>\n

However, it is not all a bed of roses. Some of the challenges of running such a business include among others infrastructure limitations, payment systems reliability, and internet accessibility.<\/p>\n

For More News And Analysis About Uganda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Uganda. In recent years, Uganda has seen rapid growth in e-commerce trade, especially during the COVID-19 outbreak. A report by the Uganda National E-commerce Strategy under the Ministry of ICT indicates that e-commerce will grow at a 17.1 percent annual rate between 2020 and 2025. This growth is attributed to an increase in […]<\/p>\n","protected":false},"author":84,"featured_media":66988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[233,240,234],"class_list":["post-66989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"\nHow viable is e-commerce in Uganda - Uganda<\/title>\n<meta name=\"description\" content=\"In recent years, Uganda has seen rapid growth in e-commerce trade, especially during the COVID-19 outbreak. 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