{"id":70666,"date":"2024-04-08T17:47:41","date_gmt":"2024-04-08T17:47:41","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/?p=70666"},"modified":"2024-04-08T16:23:21","modified_gmt":"2024-04-08T16:23:21","slug":"nmg-uganda-airlines-partner-to-boost-aviation-image","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image","title":{"rendered":"NMG, Uganda Airlines partner to boost aviation image"},"content":{"rendered":"

Africa-Press – Uganda. <\/strong><\/span>The Managing Director of Nation Media Group-Uganda (NMG-U), Ms Susan Nsibirwa, has revealed that a collaboration with the national carrier, Uganda Airlines, is set to promote the growth of the country\u2019s aviation sector.<\/b><\/p>\n

\u201cAs NMG, our role is to inform the public and so what we want to do is to highlight and tell the stories about Uganda Airlines as an asset for Uganda. We want to support the aviation industry in Uganda,\u201d she said.<\/p>\n

Ms Nsibirwa made the remarks during a meeting with the Chief Executive Officer of Uganda Airlines, Ms Jenifer Bamuturaki, in Entebbe on Friday.<\/p>\n

\u201cI think people are forgetting that Uganda Airlines is a startup, I think the public perception wasn\u2019t handled well, you have to be kind to startups for even five to 10 years because of the very nature of costs. From the last time Uganda had an airline, what was the impact of that closure on the ecosystem, and people training to be pilots, air hostesses, and pilots? I think that is a story that could have been told better…,\u201d she said.<\/p>\n

Positive image<\/b><\/p>\n

Mr Sam Barata, the NMG General Manager of Commercial, said there is a need to get the public to understand the role of Uganda Airlines as a national asset.<\/p>\n

\u201cOur job is to get the public to understand that, identify better with the airline, and also look at it as a long-term investment,\u201d he said.<\/p>\n

Ms Bamuturaki said there is a need to push for strategic communication that will boost the airline eco-system.<\/p>\n

\u201cIf the teams out there that are writing can understand the mandate of the airlines and how it affects us as country, then the writings and the narratives would be different. We also appreciate that we are a public company, mandated by Parliament and everybody out there on how we operate, but what I have been trying to push is for strategic communication,\u201d she said.<\/p>\n

The Uganda Airlines spokesperson, Ms Shakila Lamar, said there is a need for people to understand the value of the airline\u2019s operations.<\/p>\n

\u201cEven when these losses are there, what is the social impact besides the losses, how are we impacting society? What about the jobs created, taxes collected, and the connectivity every time we fly,\u201d she said.<\/p>\n

Media sensitisation<\/b><\/p>\n

Ms Bamuturaki revealed that there is need for special stories that attract positive attention in the aviation sector.<\/p>\n

\u201cWe want people to understand that there\u2019s a lot that can be done to interest people to invest and improve the economy of Uganda,\u201d she said. Ms Bamuturaki said the airline is set to work with the African Airlines Association (AFRAA) to sensitise the media on reporting about the aviation sector.<\/p>\n

For More News And Analysis About Uganda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Uganda. The Managing Director of Nation Media Group-Uganda (NMG-U), Ms Susan Nsibirwa, has revealed that a collaboration with the national carrier, Uganda Airlines, is set to promote the growth of the country\u2019s aviation sector. \u201cAs NMG, our role is to inform the public and so what we want to do is to highlight […]<\/p>\n","protected":false},"author":84,"featured_media":70665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[233,240,234],"class_list":["post-70666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"\nNMG, Uganda Airlines partner to boost aviation image - Uganda<\/title>\n<meta name=\"description\" content=\"The Managing Director of Nation Media Group-Uganda (NMG-U), Ms Susan Nsibirwa, has revealed that a collaboration with ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NMG, Uganda Airlines partner to boost aviation image\" \/>\n<meta property=\"og:description\" content=\"The Managing Director of Nation Media Group-Uganda (NMG-U), Ms Susan Nsibirwa, has revealed that a collaboration with ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image\" \/>\n<meta property=\"og:site_name\" content=\"Uganda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-08T17:47:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2024\/04\/sm_1712580730.888122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"NMG, Uganda Airlines partner to boost aviation image\",\"datePublished\":\"2024-04-08T17:47:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image\"},\"wordCount\":470,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2024\/04\/sm_1712580730.888122.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Uganda\",\"uganda\"],\"articleSection\":[\"all news\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image\",\"url\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/nmg-uganda-airlines-partner-to-boost-aviation-image\",\"name\":\"NMG, Uganda Airlines partner to boost aviation image - 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