{"id":73121,"date":"2024-05-11T09:18:42","date_gmt":"2024-05-11T09:18:42","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages"},"modified":"2024-05-11T10:02:46","modified_gmt":"2024-05-11T10:02:46","slug":"broadcasters-ucc-agree-to-only-run-musevenis-messages","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages","title":{"rendered":"Broadcasters, UCC agree to only run Museveni\u2019s messages"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Uganda. <\/strong><\/span><b>Broadcasters have agreed to run President Museveni\u2019s message about the National Housing and Population Census that starts today and runs for the next 10 days.<\/b><\/p>\n<p>The resolution was arrived at yesterday after the broadcasters through their umbrella body, the National Association of Broadcasters (NAB) together with the Uganda Communication Commission (UCC) held a closed-door meeting in Kampala to resolve a disagreement they had with UCC.<\/p>\n<p>The two parties had earlier clashed over the President\u2019s message containing what the broadcasters termed as \u201cother commercial adverts\u2019\u2019.<\/p>\n<p>Speaking to the media after the meeting at the UCC offices, Mr Innocent Nahabwe, the chairman of NAB, revealed how they had resolved to only broadcast President Museveni\u2019s message and no other government commercial adverts.<\/p>\n<p>\u201cThe President\u2019s message came with other commercial advertisements and we have told UCC that the government must pay for them. Government has budgeted for everything and how come they forget the media,\u201d Mr Nahabwe said<\/p>\n<p>\u201cFor that matter, we have agreed that all commercial communication which is not part of the President\u2019s message will be handled separately. If we continue running commercial messages on directives of UCC, the business will suffer,\u201d he added.<\/p>\n<p>Further, Mr Nahabwe expressed fear that if they run these messages, it will open a floodgate for other agencies that will run to UCC for directives ordering private broadcasters to air their messages free of charge.<\/p>\n<p>But the executive director for UCC, Mr Nyombi Thembo, said the Commission reminded media houses about their obligation to support government programmes.<\/p>\n<p>On May 7, UCC directed all broadcasters in the country to broadcast President Museveni\u2019s messages about the census in line with the Ministry of ICT and National Guidance to provide free space for the said messages.<\/p>\n<p>\u201cThe Uganda Communication Commission hereby directs all broadcasters to air the above message during the period 8th to 20th May 2024 in line with the Ministry of ICT and National Guidance guidelines for the provision of free government air time. All broadcasters are urged to promote and support the National Population and Housing Census 2024 to make it a success,\u201d UCC directed.<\/p>\n<p>UCC added: \u201cThe Commission further reminds all broadcasters of the obligation to allocate time for coverage of national events and functions as per Schedule 6: conditions of a licence in the Uganda Communications Act 2013 and calls upon all media houses to comply and give maximum publicity to the National Population and Housing Census, 2024.\u201d<\/p>\n<p>But in response to the UCC directive, the broadcasters hit back and said they acknowledged the importance of census but they also had financial obligations to meet. They further stated that media organisations operate as commercial entities, paying licensing fees to the UCC, and taxes and foot operational expenses.<\/p>\n<p>\u201cDeliberate budgeting for the national initiatives such as the census should be undertaken, akin to other programmes of the census that have been adequately budgeted for,\u201d NAB wrote on May 8.<\/p>\n<p>It added: \u201cIt is on the basis of these considerations that we regrettably declined to comply with the UCC directive&#8230;\u201d<\/p>\n<p><b>Ministry advice.<\/b> Speaking to the media ahead of the census exercise yesterday the Minister for Information and National Guidance, Dr Chris Baryomunsi, said the two parties need to work together because they did not budget for media messages.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/uganda\">Uganda<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Uganda. Broadcasters have agreed to run President Museveni\u2019s message about the National Housing and Population Census that starts today and runs for the next 10 days. The resolution was arrived at yesterday after the broadcasters through their umbrella body, the National Association of Broadcasters (NAB) together with the Uganda Communication Commission (UCC) held [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":73120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7,12],"tags":[233,240,234],"class_list":["post-73121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-head-lines","category-policy","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Broadcasters, UCC agree to only run Museveni\u2019s messages - Uganda<\/title>\n<meta name=\"description\" content=\"Broadcasters have agreed to run President Museveni\u2019s message about the National Housing and Population Census that st ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broadcasters, UCC agree to only run Museveni\u2019s messages\" \/>\n<meta property=\"og:description\" content=\"Broadcasters have agreed to run President Museveni\u2019s message about the National Housing and Population Census that st ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages\" \/>\n<meta property=\"og:site_name\" content=\"Uganda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-11T09:18:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-11T10:02:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2024\/05\/sm_1715408965.487748.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Broadcasters, UCC agree to only run Museveni\u2019s messages\",\"datePublished\":\"2024-05-11T09:18:42+00:00\",\"dateModified\":\"2024-05-11T10:02:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages\"},\"wordCount\":560,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/uganda\/sites\/34\/2024\/05\/sm_1715408965.487748.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Uganda\",\"uganda\"],\"articleSection\":[\"all news\",\"head lines\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages\",\"url\":\"https:\/\/www.africa-press.net\/uganda\/all-news\/broadcasters-ucc-agree-to-only-run-musevenis-messages\",\"name\":\"Broadcasters, UCC agree to only run Museveni\u2019s messages - 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