{"id":73157,"date":"2024-05-11T18:41:30","date_gmt":"2024-05-11T18:41:30","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/?p=73157"},"modified":"2024-05-11T18:15:15","modified_gmt":"2024-05-11T18:15:15","slug":"nbl-get-shs500m-injection-from-castle-lite","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/nbl-get-shs500m-injection-from-castle-lite","title":{"rendered":"NBL get Shs500m injection from Castle Lite"},"content":{"rendered":"

Africa-Press – Uganda. <\/strong><\/span>There are 500 million reasons to get hooked to the National Basketball League (NBL) this season.<\/b><\/p>\n

At least that was the feeling, at the sunny terrace of Fairway Boutique Hotel yesterday morning, when Fuba announced they had secured Shs500m from Nile Breweries Limited brand Castle Lite, for the top division of their league this year.<\/p>\n

According to Nile Breweries trade marketing executive Douglas Karema, \u201cthe deal is for one year and renewable depending on how it performs.\u201d<\/p>\n

Of the kitty, Fuba, according to their chief executive officer (CEO) Marcus Kwikiriza, will receive \u201cShs200m\u201d.<\/p>\n

\u201cThis sorts us completely in terms of operational costs. We have been suffering in the past to sort umpires and they nearly had a strike last week but we now believe that we will handle their payments,\u201d Kwikiriza said, referencing that the money is an addition to the Shs150m from Stanbic Bank.<\/p>\n

\u201cMost importantly, we know for sure that the club owners and managers carry a lot of weight in terms of facilitating teams and we cannot commend you enough.\u201d<\/p>\n

More eyeballs<\/b><\/p>\n

\u201cSo part of our resources, when the time is right, we will see how to give back to clubs and ease the pressure. But that means you can now use your resources to create a big fanbase from your clubs. That is a win-win situation that will help the clubs, Fuba and the sponsors.\u201d<\/p>\n

To add to the issue of building fanbases, Karema joked that the masses \u201ccan at least turn up for beer if they do not want the basketball,\u201d as he explained that they will have activations and promotions during match days, where their products will be \u201csold at the recommended retail price unlike in the bars.\u201d<\/p>\n

Overall, basketball is making huge strides but still needs more eyeballs at courtside to survive. Among the six teams that started the league in 1995, only D-mark Power are still running.<\/p>\n

It was in 2003 that the league was split to create divisions with 12 teams for the men\u2019s top division and equal numbers in the women\u2019s.<\/p>\n

\u201cBack then the league was self-sponsored and the teams paid to play. Now the league is one of the biggest brands of the federation and we are grateful to have reached this level,\u201d Hudson Ssegamwenge, Fuba vice president \u2013 administration, said.<\/p>\n

Fuba is convinced that they can now even resume discussions of \u201chaving prize money for the eventual league champions.\u201d<\/p>\n

For More News And Analysis About Uganda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Uganda. There are 500 million reasons to get hooked to the National Basketball League (NBL) this season. At least that was the feeling, at the sunny terrace of Fairway Boutique Hotel yesterday morning, when Fuba announced they had secured Shs500m from Nile Breweries Limited brand Castle Lite, for the top division of their […]<\/p>\n","protected":false},"author":84,"featured_media":73156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,17],"tags":[233,240,234],"class_list":["post-73157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-sport","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"\nNBL get Shs500m injection from Castle Lite - Uganda<\/title>\n<meta name=\"description\" content=\"There are 500 million reasons to get hooked to the National Basketball League (NBL) this season. 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