{"id":7861,"date":"2021-04-07T17:59:38","date_gmt":"2021-04-07T17:59:38","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/?p=7861"},"modified":"2021-04-07T17:06:51","modified_gmt":"2021-04-07T17:06:51","slug":"crispin-achola-life-at-the-top-of-bat-ea","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/crispin-achola-life-at-the-top-of-bat-ea","title":{"rendered":"Crispin Achola: Life at the top of BAT EA"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong><a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a> &#8211; <a href=\"https:\/\/www.africa-press.net\/uganda\">Uganda<\/a>. <\/strong><\/span><b>Crispin Achola<\/b><\/p>\n<p>, is the managing director, British American Tobacco, East Africa. He loves words, seeing that he writes them down, mulls over them, before he launches them in conversations like missiles of intellect.<\/p>\n<p>Articulate and poised, Achola has had stints at Kimberly-Clark Corporation, BAT (1999 to 2017) including cluster managing director Mozambique, Zambia, Zimbabwe and Malawi and Managing Director Sudan.<\/p>\n<p>Surprisingly, for the nature of his office, he comes alone for the interview. No handlers. And he reminds Jackson Biko: \u201cWe are going to talk about myself, right?\u201d<\/p>\n<p><b>Do you smoke?<\/b><\/p>\n<p>No. But I can smoke a cigar now and then. As a typical young adult, I tried cigarettes but it wasn\u2019t something that stuck. There isn\u2019t any particular reason why I don\u2019t smoke. Some people smoke cigarettes, some people don\u2019t.<\/p>\n<p><b>What season are you in right now in your life?<\/b><\/p>\n<p>A season of discovery. It\u2019s a bit proverbial but it\u2019s like half-time, where you have ticked a lot of things on your to-do list but there\u2019s still so much road ahead. It\u2019s a season of \u2018so what?\u2019 I\u2019m thinking of impact now.<\/p>\n<p><b>What in this next phase of your life do you want to work on?<\/b><\/p>\n<p>Family. I am married and I have one child, a son who is transitioning from being a boy to a man. He is 17 and it\u2019s been a nice ride raising him, but now we are entering a different phase of our relationship. So it\u2019s kind of how I transition from being a parent to almost being a confidant, to being a brother, to be a to-go-to guy.There is a little bit of pressure. You have to get it right because there is no second chance, a do or die. I must say I\u2019m very lucky that as a son he\u2019s been very well adjusted, generally has decided to do it the right way. Very self-starter, very self-driven, so he\u2019s been easy to raise as a son and it\u2019s a big transition that he\u2019s going through now.<\/p>\n<p><b>Do you ever want more children?<\/b><\/p>\n<p>I mean how would I answer that? No. I\u2019m content. I\u2019m content with my son. He\u2019s kind of ticked all the boxes I want in children.<\/p>\n<p><b>Did you come from a big family or a small family?<\/b><\/p>\n<p>I come from a family of three brothers, so together with me, we\u2019re four. I\u2019m number two. Between the first one, and our youngest is six years. So we were not just brothers, we were friends. It was a house of testosterone and competition and it still is.<\/p>\n<p>The impact this had is that growing up so close in age you didn\u2019t feel like you were growing up with brothers. You felt like you were growing up with friends.<\/p>\n<p>My elder brother didn\u2019t grow up with us for a significant portion of his childhood because we lived in the US and when we left he stayed on. So I kind of became defector number one just by presence. My father is still a university professor. He specialises in sociology. My mother passed away three years ago, she was a school administrator at Kianda School.<\/p>\n<p>We lived in the US when my father was studying for 11 years. Then we moved to Zambia where he worked at the University of Zambia. Essentially, I came back to Kenya in high school. I went to Strathmore School in Lavington then off to the University of Nairobi where I studied for a business degree.<\/p>\n<p><b>Was there any sort of pressure growing up under a professor?<\/b><\/p>\n<p>There was some subtle academic pressure. I was a little bit luckier because I excelled intellectually.<\/p>\n<p><b>Which part of your career was most challenging?<\/b><\/p>\n<p>Working in Khartoum, Sudan. BAT had just acquired a company in Sudan and we didn\u2019t have the \u2018strength of a multinational\u2019 we were accustomed to and so had to put that into place as opposed to finding it and using it to leverage.<\/p>\n<p>We were two or three Christians in the organisation, the company largely run in Arabic. Beyond saying Salaam Aleikum, my Arabic doesn\u2019t go too far beyond that.<\/p>\n<p>A lot wasn\u2019t known about the company, and just bringing that knowledge into the organisation was quite a task because some things that are taken for granted elsewhere cannot be taken for granted in Sudan.<\/p>\n<p><b>What do you do when you want to let your hair down?<\/b><\/p>\n<p>I\u2019m an avid reader. I\u2019ve read your books, by the way. I\u2019m one of those guys who read two to three books at any one time because I read depending on my mood. So, I would read fiction, I\u2019ll read a lot of biographies or something non-fiction. I also love new words, I write them down in a book. My favourite style is first-person narrative books.<\/p>\n<p>I have a peculiar taste in music. I\u2019m into rock, light rock, nothing too heavy. Sunday is a kind of sacred family time. I\u2019m the braai master at home &#8211; I have skill sets that are legendary in the family. [Chuckles] And because of that I always have a cousin, a nephew, a brother popping in, usually, I suspect to value that I still have the skills.<\/p>\n<p><b>If you were to carry one book to the afterlife, what book would that be?<\/b><\/p>\n<p>(Pause) \u2018The Book of Negroes\u2019 by Lawrence Hill.<\/p>\n<p>That\u2019s a beautiful book, I enjoyed it. Let\u2019s say money wasn\u2019t a problem, what would you be doing with your life?I\u2019d be a gardener. Or a landscape artist or something of that nature. Gardening is the ultimate transformation and creativity. A landscape or space of grass can transform into something terrific, something of great beauty by just planting and pruning.<\/p>\n<p>I have a very well-manicured lawn at home. Lately, I\u2019ve taken to choosing the plants and debating on how high or low to cut the grass. It\u2019s a passion.<\/p>\n<p>For me, it\u2019s the most literal impact for lack of a better word you can have. You plant it and uproot it if you don\u2019t like it and start again.<\/p>\n<p>You can\u2019t do that with people but you can do that with plants.<\/p>\n<p><b>You\u2019ve held some really good jobs over a decade, when was money ever a problem?<\/b><\/p>\n<p>(Pause) I mean I wouldn\u2019t say we grew up wanting, that would not be factual. I mean, if I compare myself to an average Kenyan, I\u2019m privileged in that context.<\/p>\n<p>But if I look at for example where I went to school \u2013 Strathmore &#8211; I\u2019d say I was on the bottom end of that social spectrum.<\/p>\n<p>Money has never been a problem, but I\u2019ve gone through life, I\u2019ve moved from being at the lower level of my social spectrum to towards the top end of it. I\u2019ve found my position changing as I\u2019ve progressed through this journey I\u2019ve been on.<\/p>\n<p><b>Are you married to a black woman or a white woman?<\/b><\/p>\n<p>I\u2019m married to a Kenyan woman, who is black, who comes from down the road, Ukambani, Machakos. [Chuckles] Why did you ask that?<\/p>\n<p><b>You look like the kind of guy who would be married to a white woman.<\/b><\/p>\n<p>[Laughs] I grew up in that environment. I dated a few. But I married very Kenyan.<\/p>\n<p><b>What are some of your traits that you\u2019d not want your son to pick?<\/b><\/p>\n<p>[Laughs] I have a bit of what I call a man cave mentality. [Laughs] When something is disturbing me or touching my core, I withdraw, go into my cave, throw the bones, see how they land, but it\u2019s a lot of self-searching and self-reflection.<\/p>\n<p>I\u2019m just hoping he can be a bit more expressive about some of his challenges than I am. I\u2019ll have a few people I\u2019ll bounce it off, but it starts a lot with very intrinsic soul searching. So I\u2019m just hoping he can be more verbal, early faster than I can be.<\/p>\n<p><b>How are you and your father unalike?<\/b><\/p>\n<p>We\u2019re very alike. We both have a passion for the English language. He\u2019s a narrator, he writes poetry, I don\u2019t do that, but he has a very good command of the English language, and it\u2019s something that kind of has rubbed off on me. I like new words, as I read I\u2019ve become a very inquisitive thing. I love throwing my son a word and sending him to go search it and reuse it in a sentence.<\/p>\n<p>Secondly, we are both very family-oriented. My father has always been there, and it\u2019s something I\u2019d say has rubbed off on me.<\/p>\n<p>Even at my age of 50 he still asks me, \u2018are you okay?\u2019The third element is we are travellers. My father has travelled the world, as I have. Our difference is that he\u2019s an academician who loves theories and philosophies, I run companies in a practical way. He\u2019s now 76 years old.<\/p>\n<p><b>All factors constant: who\u2019s a better father; you or your father?<\/b><\/p>\n<p>[Chuckles] That\u2019s a hard question. I\u2019d say he is. And the reason why I\u2019d say that is from an effort perspective, raising four boys with six years difference\u2026 I mean I struggle sometimes with one. [Laughs] We were not the easiest children. [Laughs]<\/p>\n<p>Is there a life\u2019s question you are looking for answers at the moment? Stuff like, why are we here? Why do children die? Do birds sleep?<\/p>\n<p>[Long pause] It would be around intelligence, the brain, and to say how much of it are we using? Is it 5 percent? Is it 50 percent? Is it maxed out? I just find the whole thought process very intriguing; how can we produce deeper thoughts and deeper answers or solutions.<\/p>\n<p><b>How much of your brain<\/b><\/p>\n<p>capacity do you think you\u2019re using now at 50?<\/p>\n<p>I\u2019d say 20 per cent. I think the 80 per cent is waiting to be ignited.<\/p>\n<p>What can ignite it?<\/p>\n<p>Experiences. For me the marvel always has been, as I travel, just realising how much you don\u2019t know. It\u2019s shocking.<\/p>\n<p><b>Talking of travel, what city are you?<\/b><\/p>\n<p>[Sighs] Maputo. It\u2019s one of those places where you don\u2019t know much about, but when you go there you kind of wonder how come you never knew anything about it. I\u2019m one of those people you might make assumptions about but when you get to know me you discover a whole different person. I think Maputo is like that. The first time you hear Maputo you might think of war but I had the opportunity to live there and I discovered it\u2019s one of the best places that I\u2019ve ever been.<\/p>\n<p><b>Is there anything you\u2019re trying to unlearn now?<\/b><\/p>\n<p>Taking things for granted. It\u2019s not easy, especially when you have the kind of upbringing and career I\u2019ve had. There are certain things that I have never really had to think about, I just thought they were given. But now I\u2019m looking at things anew and realising not everybody has that, or that\u2019s not the average or the reality for the majority.<\/p>\n<p><b>Why are you coming at that realisation now?<\/b><\/p>\n<p>A lot happened in my first half of life. It was a rat race; study, pass exams, job, salary increase, this country, that country, a child&#8230;too much. But now I can pause and take in a bit more. I\u2019m more reflective now. Here is an analogy; the first 50 years I was in the driver\u2019s seat. I was just checking for the potholes, I was keeping very narrow, getting to my destination.<\/p>\n<p>Now I\u2019ve reached a stage whereby I have a driver and I\u2019m in the passenger seat and I can look out and see the landscape and trees and notice things I hadn\u2019t before.<\/p>\n<p><b>On a scale of 1 to 10, how happy are you?<\/b><\/p>\n<p>An 8. I have so much to be grateful for. I\u2019m lucky I get out of bed every morning and I\u2019m healthy with only a small ache in the knee once a month. That\u2019s pretty lucky. [Chuckles]<\/p>\n<p><b>editorial@ug.nationmedia.com<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Uganda. Crispin Achola , is the managing director, British American Tobacco, East Africa. He loves words, seeing that he writes them down, mulls over them, before he launches them in conversations like missiles of intellect. Articulate and poised, Achola has had stints at Kimberly-Clark Corporation, BAT (1999 to 2017) including cluster managing director [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":7860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[233,240,234],"class_list":["post-7861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-africa-press","tag-africa-press-uganda","tag-uganda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crispin Achola: Life at the top of BAT EA - Uganda<\/title>\n<meta name=\"description\" content=\"Crispin Achola , is the managing director, British American Tobacco, East Africa. 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