{"id":98703,"date":"2025-04-26T19:09:36","date_gmt":"2025-04-26T19:09:36","guid":{"rendered":"https:\/\/www.africa-press.net\/uganda\/all-news\/rock-boom-powers-ugandan-rugby-with-ugx-1-billion-partnership-deal"},"modified":"2025-04-26T19:09:36","modified_gmt":"2025-04-26T19:09:36","slug":"rock-boom-powers-ugandan-rugby-with-ugx-1-billion-partnership-deal","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/uganda\/all-news\/rock-boom-powers-ugandan-rugby-with-ugx-1-billion-partnership-deal","title":{"rendered":"Rock Boom Powers Ugandan Rugby with UGX 1 Billion+ Partnership Deal"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Uganda. <\/strong><\/span><b>The Uganda Rugby Union (URU) and Hariss International Limited jointly announced a landmark partnership, heralding a new era for rugby in Uganda. The three-year agreement, valued at over UGX 1 billion, designates Rock Boom, the flagship energy drink of Hariss International, as the Official Energy Drink Partner of Ugandan Rugby.<\/b><\/p>\n<p>The formal announcement, made on April 24, 2025, signified one of the most substantial investments in the history of Ugandan rugby. The sponsorship is structured to provide comprehensive support across various URU programs.<\/p>\n<p>The beneficiaries of this partnership include the senior national teams, both the men&#8217;s Rugby Cranes and the women&#8217;s Lady Cranes. Additionally, Rock Boom&#8217;s support will extend to all major URU competitions, encompassing the Nile Special Rugby Premiership (for both men and women), the Uganda Cup, and the National 7s Series.<\/p>\n<p>Hon. Andrew Ojok Oulanyah, the URU Vice President Commercials, conveyed his optimism regarding the collaboration. &#8220;Partnering with a vibrant, high-energy brand like Rock Boom is a major win for Ugandan rugby,&#8221; he stated. &#8220;This partnership will boost athlete performance, enhance fan experiences, and support our wider vision of growing rugby across Uganda and beyond. We&#8217;re proud to have Rock Boom on board as we push the sport to new heights.&#8221;<\/p>\n<p>Samuel Hooper, Head of Marketing at Hariss International, echoed this sentiment. &#8220;At Rock Boom, we are the energy for winners,&#8221; Hooper affirmed. &#8220;We stand for energy, ambition, and drive \u2014 values deeply aligned with rugby. This partnership allows us to support one of Uganda\u2019s fastest-growing sports and give back to the community that fuels us. We\u2019re ready to energize the players, inspire the fans, and make a real impact on the game.&#8221;<\/p>\n<p><b>About Rock Boom<\/b><\/p>\n<p>Rock Boom is recognized as Uganda\u2019s leading energy drink, delivering a blend of sweet and tangy flavors designed to provide an immediate energy surge. The brand&#8217;s positioning, &#8220;Rock Boom Energy for Winners,&#8221; speaks to its target audience of athletes and those with active lifestyles.<\/p>\n<p><b>About the Uganda Rugby Union<\/b><\/p>\n<p>The Uganda Rugby Union is the official governing body for rugby in Uganda. The URU is committed to the growth and development of the sport, fostering talent, and promoting rugby at all levels throughout the nation.<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Uganda<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Uganda. The Uganda Rugby Union (URU) and Hariss International Limited jointly announced a landmark partnership, heralding a new era for rugby in Uganda. The three-year agreement, valued at over UGX 1 billion, designates Rock Boom, the flagship energy drink of Hariss International, as the Official Energy Drink Partner of Ugandan Rugby. The formal [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":98702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,17],"tags":[234],"class_list":["post-98703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-sport","tag-uganda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rock Boom Powers Ugandan Rugby with UGX 1 Billion+ Partnership Deal - Uganda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/uganda\/all-news\/rock-boom-powers-ugandan-rugby-with-ugx-1-billion-partnership-deal\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rock Boom Powers Ugandan Rugby with UGX 1 Billion+ Partnership Deal\" \/>\n<meta property=\"og:description\" content=\"Africa-Press &#8211; Uganda. The Uganda Rugby Union (URU) and Hariss International Limited jointly announced a landmark partnership, heralding a new era for rugby in Uganda. The three-year agreement, valued at over UGX 1 billion, designates Rock Boom, the flagship energy drink of Hariss International, as the Official Energy Drink Partner of Ugandan Rugby. 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