Africa-Press – Zambia. Riding hot on the heels of her performance at Glastonbury 2022, Sampa The Great has dropped an alluring new single titled ‘Never Forget’ – for which she linked up with fellow Zambian artists Chef 187, Tio Nason and Mwanjé – and revealed the details for her forthcoming second album.
In a press release, Sampa described ‘Never Forget’ as “an ode to Zamrock music, a genre born in the ’70s combining traditional Zambian music and psychedelic rock”. More specifically, the song was inspired by music focused on the kalindula, a traditional style of bass guitar that features prominently on ‘Never Forget’.
Expounding on how the song honours Zamrock and the kalindula, Sampa continued: “This tribute was inspired by the band WITCH and their lead singer, Mr Jagari Chanda, who has become one of my musical mentors. I discovered Zamrock later in my life and was surprised that this music was known globally, yet not fully celebrated and acknowledged in Zambia today.
“It hit home for me as I felt similarities in my own journey, having had my career take off outside my birth country. I thought it was fitting to pay homage to those who came before me and merge past, present and future through music and imagery; passing the baton from one generation to the next.”
‘Never Forget’ arrives alongside a cinematic video helmed by directors Rharha Nembhard, Imraan Christian and Furmaan Ahmed (the former two of whom also directed the video for Sampa’s last single, the Denzel Curry-assisted ‘Lane’). It intersperses footage of Sampa and her collaborators performing with archival clips of Zambian life in the 1970s.
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