{"id":35482,"date":"2022-11-29T02:55:29","date_gmt":"2022-11-29T02:55:29","guid":{"rendered":"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal"},"modified":"2022-11-29T03:28:17","modified_gmt":"2022-11-29T03:28:17","slug":"trade-kings-bigtree-premium-launches-new-cereal","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal","title":{"rendered":"Trade Kings\u2019 BigTree Premium launches new cereal"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Zambia. <\/strong><\/span><b>In a bid to supplement Government\u2019s efforts to increase value addition industries as the key to economic transformation, a subsidiary of Trade Kings Group, Bigtree has launched Cornflakes breakfast cereal as part of its recent repositioning and portfolio.<\/b><\/p>\n<p>Speaking at the launch, Trade Kings Group public and corporate affairs manager Bridget Kambobe said the launch had come at a time when there\u2019s increased export-led industrialisation as well the government\u2019s calls to increase value addition.<\/p>\n<p>Speaking at the same event, the Indaba Research Agriculture Institute executive director Chance Kabaghe said the launch of the product calls for farmers to increase the production of yellow maize, used in the production of the cereal.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/zambia\">Zambia<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Zambia. In a bid to supplement Government\u2019s efforts to increase value addition industries as the key to economic transformation, a subsidiary of Trade Kings Group, Bigtree has launched Cornflakes breakfast cereal as part of its recent repositioning and portfolio. Speaking at the launch, Trade Kings Group public and corporate affairs manager Bridget Kambobe [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":35481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,25,248],"tags":[234,235,233],"class_list":["post-35482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","category-featured","category-to-homepage","tag-africa-press","tag-africa-press-zambia","tag-zambia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trade Kings\u2019 BigTree Premium launches new cereal - Zambia<\/title>\n<meta name=\"description\" content=\"In a bid to supplement Government\u2019s efforts to increase value addition industries as the key to economic transformati ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade Kings\u2019 BigTree Premium launches new cereal\" \/>\n<meta property=\"og:description\" content=\"In a bid to supplement Government\u2019s efforts to increase value addition industries as the key to economic transformati ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal\" \/>\n<meta property=\"og:site_name\" content=\"Zambia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T02:55:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T03:28:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/zambia\/sites\/35\/2022\/11\/postQueueImg_1669677953.74.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/zambia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Trade Kings\u2019 BigTree Premium launches new cereal\",\"datePublished\":\"2022-11-29T02:55:29+00:00\",\"dateModified\":\"2022-11-29T03:28:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal\"},\"wordCount\":133,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/zambia\/sites\/35\/2022\/11\/postQueueImg_1669677953.74.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Zambia\",\"Zambia\"],\"articleSection\":[\"all news\",\"culture and art\",\"Featured\",\"to-homepage\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal\",\"url\":\"https:\/\/www.africa-press.net\/zambia\/all-news\/trade-kings-bigtree-premium-launches-new-cereal\",\"name\":\"Trade Kings\u2019 BigTree Premium launches new cereal - 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