{"id":54453,"date":"2023-12-23T18:56:32","date_gmt":"2023-12-23T18:56:32","guid":{"rendered":"https:\/\/www.africa-press.net\/zambia\/?p=54453"},"modified":"2023-12-23T08:34:43","modified_gmt":"2023-12-23T08:34:43","slug":"genuine-rebranding-requires-a-fundamental-shift-in-leadership-and-ideology-mutale-advises-pf","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/zambia\/all-news\/genuine-rebranding-requires-a-fundamental-shift-in-leadership-and-ideology-mutale-advises-pf","title":{"rendered":"Genuine rebranding requires a fundamental shift in leadership and ideology, Mutale advises PF"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Zambia. <\/strong><\/span>THE current Edgar Lungu\/Given Lubunda faction of the Patriotic Front can be summarised as incorrigible because they are self-centered, arrogant and deliberately blind to the truth, says PF founder member Fabian Mutale. Mutale says the duo embody the very essence of selfishness, arrogance and pride.<\/p>\n<p>\u201cIt is both astonishing and disheartening to witness the depths of their ignorance and disregard for the welfare of the Zambian people. One cannot help but recall the infamous [Joe] Malanji and [Bowman] Lusambo episode, which served as a stark reminder of the faction\u2019s true nature,\u2019\u2019 he said in a statement on Thursday. \u2018\u2019One would have hoped that such a blatant display of unethical behaviour would have prompted a moment of reflection and self-improvement. However, it appears that these lessons were lost on the members of ECL\/Lubinda PF and yet again the electorate in some upcoming ward by-elections will not see the boat (PF symbol) on the ballot paper.\u201d<\/p>\n<p>Mutale, who was close to late PF founder Michael Sata and not long ago was PF member Chishimba Kambwili\u2019s personal assistant, is now running under the banner of a \u2018democracy advocate\u2019. He noted that the root cause of the PF faction\u2019s problems lies squarely within the inner circle surrounding Lungu.<\/p>\n<p>\u201cThese individuals, who claim to support and offer guidance, only serve to further entrench the faction\u2019s arrogance and self-centeredness. Instead of holding the leader accountable for their actions, they pander to their ego, enabling their destructive behaviour,\u201d Mutale said. He said what is particularly perplexing was the \u201ctwisted loyalty\u201d exhibited by certain individuals within the Lungu and Lubinda faction.<\/p>\n<p>\u201cEvery day, they shamelessly flock to the house of the former president, pretending to offer support. One cannot help but wonder whether these individuals genuinely believe in the cause they claim to champion or if their motives are purely driven by personal gain. Ninshi tabakwata ifyakucita (don\u2019t they have anything to do) or they simply go there mukupula ubwali (for free nshima) for their own benefit? It is difficult to fathom why any self-respecting adult would subject themselves to such a demeaning role,\u201d said Mutale. \u201cThe \u2018Alebwelapo\u2019 campaign, which had the potential to breathe new life into the PF party, was instead diluted and reduced to a mere showcase of one individual\u2019s aspirations. It is as if the faction believed that slapping a fresh coat of paint on a dilapidated building would automatically make it appealing to the masses. They fail to realise that genuine rebranding requires a fundamental shift in leadership and ideology, not just a superficial change of face. Moreover, the \u2018embattled\u2019 incumbent leader, ECL, with his inflated sense of self-importance, failed to understand the importance of supporting the elected candidate at the convention.\u201d<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/zambia\">Zambia<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Zambia. THE current Edgar Lungu\/Given Lubunda faction of the Patriotic Front can be summarised as incorrigible because they are self-centered, arrogant and deliberately blind to the truth, says PF founder member Fabian Mutale. Mutale says the duo embody the very essence of selfishness, arrogance and pride. \u201cIt is both astonishing and disheartening to [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":54452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,25,10,248],"tags":[234,235,233],"class_list":["post-54453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-featured","category-parties","category-to-homepage","tag-africa-press","tag-africa-press-zambia","tag-zambia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Genuine rebranding requires a fundamental shift in leadership and ideology, Mutale advises PF - Zambia<\/title>\n<meta name=\"description\" content=\"THE current Edgar Lungu\/Given Lubunda faction of the 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