Africa-Press – Zimbabwe. EXPORT promotion agency, ZimTrade is facilitating the participation of Zimbabwean exporters at the upcoming Middle East Natural and Organic Expo 2025, where they are expected to access Middle Eastern markets.
According to ZimTrade’s latest newsletter, the expo will take place from November 17 to 19, next month, at the Dubai World Trade Centre in the United Arab Emirates and will be held under the theme Redefining Clean and Sustainable Living.
The event is recognised as the region’s largest platform for organic and natural products, attracting suppliers, buyers and consumers from around the world.
ZimTrade said participation at the expo would strengthen Zimbabwe’s trade presence in the Asian and Middle Eastern markets, a key growth frontier owing to rapid population growth, rising disposable incomes and a growing appetite for healthier and environmentally friendly products.
“For Zimbabwe, participation in this expo provides a unique gateway into Asia’s vast consumer base, where demand for premium organic foods, herbal products and natural cosmetics continues to expand,” ZimTrade market analyst Archford Mabuka said.
“Access to the Asian market is increasingly important for Zimbabwe’s economic diversification.
“As traditional export destinations become more competitive, new opportunities in Asia offer local producers a chance to establish stable export channels and earn foreign currency.”
The event will also allow Zimbabwean firms to connect directly with Asian and Middle Eastern distributors, retailers, and investors, creating opportunities for sustainable trade partnerships and market linkages.
Moreover, the expo will enable participating businesses to gather vital information on consumer trends, packaging requirements, and certification standards in the Asian market.
“This knowledge will help Zimbabwean companies refine their export strategies, tailor their products to meet international expectations, and enhance competitiveness in global value chains,” Mabuka said.
According to the agency, participation will showcase Zimbabwe’s commitment to sustainability and ethical production, reinforcing its image as a trusted supplier of authentic, high-value goods.
“The Middle East Natural and Organic Expo 2025 forms part of ZimTrade’s broader effort to position Zimbabwe as a significant player in emerging markets,” Mabuka said.
Local products expected to gain some traction include high-quality natural products such as food and beverages, herbal teas, essential oils, natural cosmetics, and wellness items.
As Asia continues to drive global demand for natural and organic products, Zimbabwe’s involvement in this event is expected to deepen trade relations, attract investment, and contribute to sustained export growth across the region.
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