{"id":100740,"date":"2024-11-18T07:27:39","date_gmt":"2024-11-18T05:27:39","guid":{"rendered":"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive"},"modified":"2024-11-18T09:32:05","modified_gmt":"2024-11-18T07:32:05","slug":"advertising-agencies-must-adapt-to-survive","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive","title":{"rendered":"\u2018Advertising agencies must adapt to survive\u2019"},"content":{"rendered":"

Africa-Press – Zimbabwe. <\/strong><\/span>MEDIA advertising agencies should adapt and be innovative as technology continues to threaten traditional media, Tatu advertising agency chairperson Nqobile Magwizi has said.<\/p>\n

Magwizi made the call during Tatu\u2019s 20th anniversary celebrations held last week.<\/p>\n

He said the company had to constantly adapt for its survival when it stepped into a field dominated by long-established advertising agencies.<\/p>\n

Magwizi, whose extensive experience spans business consultancy, strategic partnerships, and marketing, attributed the company\u2019s achievements to a steadfast commitment to resilience, creativity, relationships and transformation.<\/p>\n

\u201cAs we reflect on our 20-year journey, the rewards of showing up become abundantly clear,\u201d Magwizi said. \u201cThey didn\u2019t come easily, but they came because we had faith and stayed the course.\u201d<\/p>\n

Recalling the challenges and triumphs of the past two decades, Magwizi reflected on Tatu\u2019s journey marked by a commitment to innovation.<\/p>\n

Projects like Nyami Nyami, Zimbabwe\u2019s first animated film, as well as flagship events like Miss Tourism World and the National Arts Merit Awards franchise, demonstrated Tatu\u2019s drive to push boundaries and redefine what was possible in Zimbabwe\u2019s advertising sector.<\/p>\n

Tatu\u2019s resilience, according to Magwizi, was another key element in its success.<\/p>\n

\u201cShowing up was not always glamorous,\u201d he remarked. \u201cThere were times when we spent more hours in bank queues than in boardrooms.<\/p>\n

\u201cA time when pivoting was not an option but a necessity for survival. Yet, we adapted, grew stronger, and weathered every storm.\u201d<\/p>\n

The company is working with more than 200 brands, employing over 500 staff, and offering countless students a launch pad for their careers, Magwizi said.<\/p>\n

Tatu managing director Martin Matamisa expressed gratitude for their clients\u2019 support.<\/p>\n

\u201cToday, we have many success stories to share, including the milestone we are gathered here to celebrate \u2014 20 years of impactful leadership,\u201d he said.<\/p>\n

Tatu\u2019s story began on October 5, 2004, when Carl Joshua Ncube, Chido Madzivanyika and Magwizi took a leap of faith, founding the company with a vision inspired by the Shona word \u201ctatu,\u201d meaning \u201cthree\u201d.<\/p>\n

For More News And Analysis About Zimbabwe Follow Africa-Press<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Zimbabwe. MEDIA advertising agencies should adapt and be innovative as technology continues to threaten traditional media, Tatu advertising agency chairperson Nqobile Magwizi has said. Magwizi made the call during Tatu\u2019s 20th anniversary celebrations held last week. He said the company had to constantly adapt for its survival when it stepped into a field […]<\/p>\n","protected":false},"author":84,"featured_media":100738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9],"tags":[19],"class_list":["post-100740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-zimbabwe"],"yoast_head":"\n\u2018Advertising agencies must adapt to survive\u2019 - zimbabwe<\/title>\n<meta name=\"description\" content=\"MEDIA advertising agencies should adapt and be innovative as technology continues to threaten traditional media, Tatu ad ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Advertising agencies must adapt to survive\u2019\" \/>\n<meta property=\"og:description\" content=\"MEDIA advertising agencies should adapt and be innovative as technology continues to threaten traditional media, Tatu ad ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive\" \/>\n<meta property=\"og:site_name\" content=\"zimbabwe\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-18T05:27:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-18T07:32:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/zimbabwe\/sites\/14\/2024\/11\/sm_1731902496.278744.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"699\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/zimbabwe\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"\u2018Advertising agencies must adapt to survive\u2019\",\"datePublished\":\"2024-11-18T05:27:39+00:00\",\"dateModified\":\"2024-11-18T07:32:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive\"},\"wordCount\":346,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/zimbabwe\/sites\/14\/2024\/11\/sm_1731902496.278744.jpg\",\"keywords\":[\"Zimbabwe\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive\",\"url\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/advertising-agencies-must-adapt-to-survive\",\"name\":\"\u2018Advertising agencies must adapt to survive\u2019 - 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