{"id":114505,"date":"2026-01-07T23:11:46","date_gmt":"2026-01-07T21:11:46","guid":{"rendered":"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/monetization-alone-wont-solve-zimbabwean-creators-issues"},"modified":"2026-01-08T01:20:18","modified_gmt":"2026-01-07T23:20:18","slug":"monetization-alone-wont-solve-zimbabwean-creators-issues","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/monetization-alone-wont-solve-zimbabwean-creators-issues","title":{"rendered":"Monetization Alone Won&#8217;t Solve Zimbabwean Creators&#8217; Issues"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Zimbabwe. <\/strong><\/span>Social media commentator Street Hustler has argued that monetisation by major global technology companies alone will not be enough to help Zimbabwean digital content creators earn a sustainable income.<\/p>\n<p>His comments follow remarks by the Minister of Information Communication Technology (ICT), Tatenda Mavetera, who said the government is in talks with global technology firms, including Google and Meta, to explore ways for local creators to monetise their content.<\/p>\n<p>Speaking to ZBC on Tuesday, Mavetera said discussions with the platforms were still ongoing.<\/p>\n<p>However, Street Hustler said Zimbabwean creators on Facebook often face additional hurdles.<\/p>\n<p>He said they should consider leaving the country temporarily for their pages to be verified or rely on trusted relatives or friends abroad to manage their accounts and posts until monetisation is approved. He wrote:<\/p>\n<p>\u201cGetting monetisation is one thing, making actual money is another!<\/p>\n<p>\u201cThe Google Adsense (which pays bloggers &amp; YouTubers), works by CPM. In a very summarised explanation, they pay according to viewers location. Why? They segregate markets according to the potential for spending.<\/p>\n<p>\u201cA viewer in the USA, UK, Germany, Australia, or Canada is more likely to complete a purchase from Ads than a viewer in Zimbabwe, Zambia, Congo, or Niger.<\/p>\n<p>\u201cA creator with an American audience can get upto $7 per thousand views, whilst one with a Zimbabwean audience gets 30cents on a thousand views.<\/p>\n<p>\u201cThe Zimbabwean market is classified as dead. On a national scale, Zimbabweans don\u2019t buy online.<\/p>\n<p>\u201cYour market is informal and cash run, so no global advertiser wants to \u2018waste\u2019 their ad budget showing you their ads.<\/p>\n<p>\u201cThe end result directly impacts your creators. It\u2019s not fixed; a lot of factors I left out apply, but that\u2019s generally how the Google AdSense algorithm operates.<\/p>\n<p>\u201cMeta algorithm is similar too, but Meta completely removed Zimbabwe.<\/p>\n<p>\u201cZimbabwean content creators on Facebook either have to leave the country for some time until their pages are verified or they engage a trusted loved one abroad to manage their account and their posts until it\u2019s monetised.<\/p>\n<p>\u201cThe idea is to make the Meta algorithm think you are operating from Europe.\u201d<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Zimbabwe<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Zimbabwe. Social media commentator Street Hustler has argued that monetisation by major global technology companies alone will not be enough to help Zimbabwean digital content creators earn a sustainable income. His comments follow remarks by the Minister of Information Communication Technology (ICT), Tatenda Mavetera, who said the government is in talks with global [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":114504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,12],"tags":[19],"class_list":["post-114505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-zimbabwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monetization Alone Won&#039;t Solve Zimbabwean Creators&#039; Issues - zimbabwe<\/title>\n<meta name=\"description\" content=\"Social media commentator Street Hustler has argued that monetisation by major global technology companies alone will not ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/monetization-alone-wont-solve-zimbabwean-creators-issues\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monetization Alone Won&#039;t Solve Zimbabwean Creators&#039; 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