{"id":50878,"date":"2021-12-06T20:00:21","date_gmt":"2021-12-06T18:00:21","guid":{"rendered":"https:\/\/www.africa-press.net\/zimbabwe\/?p=50878"},"modified":"2021-12-06T19:30:40","modified_gmt":"2021-12-06T17:30:40","slug":"zim-moves-to-lure-chinese-tourists","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/zim-moves-to-lure-chinese-tourists","title":{"rendered":"Zim Moves To Lure Chinese Tourists"},"content":{"rendered":"

Africa-Press – Zimbabwe. <\/strong><\/span>BY NewsDay<\/b> –<\/p>\n

ZIMBABWE is to deploy additional manpower to China to give impetus to Harare\u2019s two-decade marketing campaign to attract Beijing\u2019s travellers to local market, Tourism minister Mangaliso Ndhlovu has said.<\/p>\n

He said visibility of Zimbabwean attractions in Chinese source markets could have been affected by a poor marketing strategy.<\/p>\n

Under the late former President Robert Mugabe\u2019s \u201cLook East\u201d policy, China and Zimbabwe inked the approved destination status at the turn of the century, which represented a huge endorsement by Beijing that southern African was among the safest destinations.<\/p>\n

Chinese tourists \u2014 estimated at about 20 million a year, only travel to destinations approved as safe by their government.<\/p>\n

Under a campaign by former Tourism minister Walter Mzembi to increase arrivals to five million by 2025, Zimbabwe hoped to attract 5%, of this 20 million and scale-up annual arrivals by an additional one million.<\/p>\n

However, even before the COVID\u201319 scourge exploded, arrivals from China had been subdued.<\/p>\n

Ndhlovu said the new plan was to send two additional attaches to China\u2019s big markets, adding to the two who have always been working in that country.<\/p>\n

\u201cI don\u2019t believe China has reached the full potential and maybe it\u2019s to do with our marketing,\u201d Ndhlovu said.<\/p>\n

\u201cI remember at one point discussing with (Zimbabwe\u2019s ambassador to China who was) saying \u2018you know there are many people in China who have not much knowledge about tourist destinations in Zimbabwe\u2019.<\/p>\n

\u201cAnd it is, therefore, upon us to reach out to those source markets and I know as a ministry, we will be adding about two tourism attaches so that we increase our visibility in those areas.<\/p>\n

\u201cThe idea really is to deal with issues of visibility as a country but I still think we have not marketed Zimbabwe in a manner we expect it to be. I still think there is so much we can do,\u201d he said.<\/p>\n

\u201cCurrently, it will be very difficult to assess the performance of any source markets, certainly the last two years because of what has been happening but I know from 2019 going backwards that we still remain with our traditional source markets doing very well Europe, UK, USA and the idea is to constantly diversify the source markets,\u201d he added.<\/p>\n

In October, government said it was planning to dispatch tourism attach\u00e9s to key global markets in a fresh push to rebuild the free-falling industry that has been hard hit by COVID-19.<\/p>\n

It said tourism attach\u00e9s would be deployed to New Delhi, the Indian capital, Paris in France, New York in the United States of America, London in England, Berlin, Germany, Japan and South Korea, as well as Durban and Johannesburg in South Africa.<\/p>\n

Tourism, which used to generate about US$2 billion for the economy annually, suffered the sharpest knock after global economies came close to collapse as the COVID-19 pandemic ripped nations apart last year, grounding airlines and denting international travel.<\/p>\n

The heat was felt more across southern Africa\u2019s tourism-dependent economies, with arrivals into Zimbabwe plummeting by 90% in the 10 months of 2020 as governments directed citizens to stay indoors to avoid the deadly contagion.<\/p>\n

At an average 12% occupancy rate, Zimbabwe\u2019s hotels have slipped into the red zone.<\/p>\n

For More News And Analysis About Zimbabwe<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Zimbabwe. BY NewsDay – ZIMBABWE is to deploy additional manpower to China to give impetus to Harare\u2019s two-decade marketing campaign to attract Beijing\u2019s travellers to local market, Tourism minister Mangaliso Ndhlovu has said. He said visibility of Zimbabwean attractions in Chinese source markets could have been affected by a poor marketing strategy. Under […]<\/p>\n","protected":false},"author":84,"featured_media":50877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6,35,15],"tags":[1493,2189,19],"class_list":["post-50878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-zimbabwe-2","tag-zimbabwe"],"yoast_head":"\nZim Moves To Lure Chinese Tourists - zimbabwe<\/title>\n<meta name=\"description\" content=\"BY NewsDay - ZIMBABWE is to deploy additional manpower to China to give impetus to Harare\u2019s two-decade marketing ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/zim-moves-to-lure-chinese-tourists\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zim Moves To Lure Chinese Tourists\" \/>\n<meta property=\"og:description\" content=\"BY NewsDay - 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