Africa-Press – Angola. Africar Group Pty Ltd, the parent company of AUTO24.africa — Africa’s fastest-growing certified used car marketplace — is proud to announce the acquisition of Koto.ci, the number one online reference platform for new car prices in Côte d’Ivoire.
Backed by global automotive giant Stellantis, AUTO24.africa currently operates in five African countries — Côte d’Ivoire, Morocco, South Africa, Senegal, and Rwanda — and is actively expanding into new markets across the continent.
A Strategic Expansion of the Africar Group Ecosystem
Africar Group is building Africa’s most comprehensive 360° digital automotive ecosystem, designed to support car buyers and sellers at every stage of vehicle ownership. In each country of operation, the Group deploys four interconnected platforms:
AUTO24 – Certified pre-owned car marketplace offering trust and warranties.
Local Classifieds – Multi-vendor platforms enabling individuals and dealers to buy and sell vehicles.
Automotive Content Websites – News, tips, and expert insights to guide consumers.
Koto – A new car price reference platform ensuring transparency on models and offers.
In Côte d’Ivoire, this ecosystem is already fully operational with AUTO24.ci, Voitures.ci, AutoMag.ci, and now Koto.ci. This integrated approach creates a unique one-stop hub that combines vehicle listings, pricing, and trusted automotive information.
Africar Group aims to replicate this 4-pillar strategy across all AUTO24 markets — including Morocco, Senegal, Rwanda, and South Africa. Soon, localized Koto platforms will be introduced in these countries, giving dealers and distributors a dedicated space to display new car prices and offers — a first of its kind on the continent.
Driving Transparency and Trust
With the acquisition of Koto.ci, Africar Group adds a vital layer of trusted new vehicle pricing, empowering consumers to make well-informed decisions while providing industry partners with stronger access to potential buyers.
“We aim to support African car buyers throughout their entire journey — from research and comparison, to buying, financing, insuring, and now having full visibility on new car prices,” says Axel Peyriere, CEO of AUTO24.africa.
Founded by Abdessamad Misbah, a Moroccan technologist and entrepreneur with nearly two decades of experience at the intersection of technical execution and business strategy, Koto.ci has become Côte d’Ivoire’s most trusted new car price reference. Its integration into Africar Group further strengthens the company’s position as the only pan-African, tech-enabled 360° mobility provider.
A Pan-African Galaxy of 70+ Digital Platforms
Africar Group now manages a vast network of more than 70 digital platforms across 15 African countries, making it the continent’s largest automotive ecosystem. This includes:
AUTO24.africa – Certified used car marketplaces.
Africa’s #1 automotive classifieds network with over 50 local verticals.
A growing suite of editorial content platforms, including AutoMag.ci, AutoMag.sn, AutoActu.ma, AutoMag.rw, and iMotoNews.co.za.
Newly introduced Koto-branded platforms for transparent new car pricing in multiple markets.
Collectively, these platforms attract over 15 million qualified, auto-interested users annually, cementing Africar Group’s reputation as the digital leader in Africa’s automotive space
Supporting Electric Mobility with EV24.africa
Through EV24.africa, Africar Group is pioneering electric vehicle adoption across Africa. With Koto.ci now integrated, consumers gain improved visibility on new EV prices, boosting awareness and trust in sustainable mobility solutions.
This model will also be extended to future Koto rollouts, directly supporting EV adoption and inclusive mobility for all users — from everyday car buyers to VTC drivers.
“Koto.ci is more than just a price reference tool — it is a strategic initiative designed in Africa to serve Africa’s mobility aspirations,” explains Alexandre Allanic, CDO at Africar Group. “It will also play a key role in accelerating EV adoption through EV24.africa.”
About Africar Group
Africar Group Pty Ltd is the holding company behind AUTO24.africa and the continent’s largest and fastest-growing automotive digital ecosystem. Headquartered in Sydney, Australia, the company operates across Africa and Europe and is backed by Stellantis along with other international investors.
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