Africa-Press – Botswana. The Botswana Musician Awards (BOMU) were officially launched yesterday evening at the Protea Masa Hotel, opening submissions for local artists eager to make their mark. The awards celebrate the country’s top musical talent, from chart-topping hitmakers to artists who consistently energize the airwaves. The launch attracted showbiz journalists, industry experts, and key stakeholders, signaling the return of the prestigious ceremony scheduled for May 2026. Held under the theme “Music Beyond,” this edition represents a reimagined platform designed to reflect current trends in Botswana’s evolving music landscape. After a deliberate hiatus last year, organisers returned with a stronger and more dynamic approach to honouring local artistry.
Organised by BOMU and Events Lab, the 2026 awards feature thirty-five categories, including a new addition, Most Viral Song, to reflect contemporary trends. Seven categories will be determined by public vote, including People’s Choice Award, Most Played Song on Radio, Song of the Year, Best Collab, Best Female Artist, Best Male Artist, and Best Newcomer. For thirteen years, the awards have recognised excellence across the music industry, celebrating artists and those behind the scenes who contribute to the final product. The platform continues to promote Botswana music and provide visibility for emerging talent. This year’s edition promises to maintain relevance while embracing innovation and industry trends.
Speaking about the event, Coordinator of BOMU, Seabelo Modibe, highlighted the strategic pause in 2025, which allowed organisers to navigate economic challenges and reflect on processes. The break ensured the awards return stronger, more sustainable, and aligned with the evolving needs of the music industry. Modibe emphasized the economic impact of the awards, describing them as a hub for creatives and enablers such as sound engineers, stage managers, fashion designers, and beauty professionals. Each nominated artist receives a nomination fee, creating direct financial benefits and stimulating the local gig economy. The awards have become a vital driver of economic activity within Botswana’s creative sector.
The President of BOMU, Papie Rakhudu, highlighted the influence of digital transformation on the music industry. He noted that artists in Gaborone can now release songs globally through streaming platforms, social media, and digital distribution, removing traditional barriers to reach. Rakhudu stressed the importance of equipping artists with digital skills to enable content monetisation and ensure equitable participation in the digital economy. He pointed out that investing in music infrastructure, training, and policy reform contributes to GDP growth and strengthens long-term economic resilience. The emphasis on digital integration reflects BOMU’s commitment to preparing Botswana’s music industry for a global audience.
Modibe assured Batswana that the 2026 edition would surpass previous standards, promising a memorable and high-impact event. Organisers are working around the clock to deliver a seamless ceremony that highlights creativity, innovation, and excellence. With expanded categories, stronger public engagement, and a focus on economic empowerment, the awards aim to elevate Botswana’s music industry both locally and internationally. The launch signals a renewed commitment to recognising talent, promoting industry growth, and supporting the economic ecosystem surrounding music. BOMU continues to set the benchmark for musical recognition and industry development in Botswana.
