Africa-Press – Botswana. Botswana is gearing up to host the World Athletics Relays from 02 to 03 May 2026 in Gaborone, a move that promises to showcase the nation on a global sporting stage while advancing economic diversification. The event brings together elite athletes from around the world, offering an opportunity to celebrate talent, foster international sports partnerships, and position Botswana as a destination for high-profile sporting events. In a strategic meeting, the Minister of Minerals and Energy, Honourable Bogolo Joy Kenewendo, met with the Minister of Sports and Arts, Honourable Jacob Kelebeng, to explore how the Ministry of Minerals and Energy can contribute to the success of the event. The discussion focused on aligning the country’s mineral resources with tourism and sports promotion, highlighting a new approach to leveraging Botswana’s diamond industry in ways that extend beyond traditional mining. This collaboration reflects a broader government vision to diversify the economy while creating high-impact platforms for international engagement.
The Ministry of Minerals and Energy has pledged support that goes beyond conventional sponsorship, signaling a fusion of sports, culture, and mineral heritage. Honourable Kenewendo committed resources across the diamond value chain, ensuring the event benefits from both visibility and prestige associated with Botswana diamonds. Medals for athletes will be uniquely crafted with Botswana diamonds, elevating the symbolic and aesthetic value of the awards. Additionally, sponsorships will cover key items in the programme, enhancing the overall experience for participants, officials, and spectators. This initiative also underscores the government’s intent to integrate economic opportunities into major events, ensuring that sports serve as a catalyst for investment and industry promotion.
A major highlight of the event will be the Botswana Diamond Marketing Committee’s diamond gallery, designed to engage participants and visitors directly with the nation’s prized gemstones. The gallery will allow attendees to experience the sparkle of Botswana diamonds and purchase locally crafted jewellery, promoting domestic craftsmanship and supporting the mining and manufacturing sectors. By showcasing diamonds alongside a world-class sporting event, Botswana aims to create a unique brand association that links the country’s mineral wealth with cultural and sporting excellence. This approach positions the nation not just as a sporting venue but as a hub for tourism and commerce that leverages natural resources creatively. The integration of sports and diamonds represents a forward-thinking strategy to enhance both international recognition and economic value.
The World Athletics Relays in Gaborone is expected to have a lasting impact on Botswana’s economy, sports development, and international profile. It provides a platform for athletes to compete at the highest level while simultaneously drawing attention to Botswana’s diamonds and efforts in economic diversification. Through strategic partnerships between government ministries, event organizers, and the diamond industry, the event will demonstrate the potential of multi-sector collaboration. It also reinforces the country’s commitment to creating memorable experiences that combine competition, culture, and commerce. By aligning sporting excellence with national resources, Botswana is setting a precedent for future events that can generate both pride and tangible economic benefits.
The commitment of the Ministry of Minerals and Energy to the World Athletics Relays highlights a new era in Botswana’s approach to sports and economic development. By linking diamond promotion, tourism, and world-class athletics, the country is positioning itself as an innovative leader in hosting international events. The initiative is expected to boost visibility for Botswana diamonds, attract global visitors, and strengthen the economy through tourism, trade, and cultural engagement. Beyond the medals and competitions, the event will leave a legacy of collaboration, international recognition, and sustainable economic opportunities. Botswana’s strategic planning ensures that the World Athletics Relays Gaborone 2026 will be remembered as both a sporting milestone and a showcase of the nation’s resources and vision.
