Africa-Press – Botswana. The co-founder and owner of Red Bull, Dietrich Mateschitz, died at the age of 78, last Saturday, 22, of this month, after a prolonged illness.
If there is Red Bull today, a lot is owed to the entrepreneur, Dietrich Mateschitz, who on a trip to Thailand found a type of business that would become a gold mine for him, the energy drinks business.
According to the explanation of the website Black-Buddha, the Thai drink had the name of Krating Daeng, which translated literally in English means “Red Bull”, it was in 1982 when the Austrian noticed that after drinking the soda it became cured from jet lag, which is characterized by affecting sleep patterns, according to medical experts.
The same source says that Dietrich saw that product had an effect, so he started thinking about recreating a similar drink with the help of the creator of the Thai brand, Chaleo Yoovidhya.
And that’s what happened, with a formula that would later be adapted not to refresh rural workers as Krating Daeng was originally conceived, but to please the palate of Westerners.
In 1987, Red Bull was launched, a partnership that earned both partners a multi-million dollar business, which is spread across 172 countries and sells almost 10 billion cans of soda a year, in addition to becoming a related brand with extreme sports and with football and motor sports, the best known case being that of F1, which won the constructors’ world championship last Sunday and was able to honor its founder.
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