Africa-Press – Botswana. The Minister of Youth and Gender Affairs, Honourable Lesego Chombo, has called on Botswana’s creative industry to take a leading role in preventing gender based violence during the festive season. She said creatives shape attitudes, behaviour and social norms. Their influence reaches audiences faster and deeper than policy alone. This influence carries responsibility. It can promote respect, love and non violence when used with intention.
The Minister made these remarks at a breakfast meeting themed “Festive Season GBV Prevention through Creative Arts.” The meeting brought together artists, filmmakers, digital creators and cultural leaders. She stressed that music, film and online content can change how people think and act. Creative messages can challenge harmful norms. They can also model healthy relationships in ways that feel relatable.
She highlighted government efforts already under way to combat gender based violence. These include policy reviews and coordinated national responses. A major step is the development of Botswana’s first law focused specifically on GBV. The Minister said laws matter. She also said laws work best when society supports them through shared values and everyday choices.
The creative industry was urged to align content with prevention goals. Festive seasons often see increased travel, alcohol use and social gatherings. These conditions raise GBV risks. The Minister said creatives can counter this risk by promoting messages of care and accountability. Content that celebrates consent and dignity can shift behaviour during high risk periods.
Creative industry representative Mr Chuchuchu Nchunga supported the call to action. He urged artists and influencers to use social media and entertainment spaces to share positive messages. He said festive periods demand more responsibility from public figures. Audiences listen to familiar voices. Those voices can set the tone for safe celebrations.
Participants at the meeting raised practical concerns. They noted that alcohol and entertainment venues often heighten GBV risks. They called for improved venue safety and responsible promotion. They also asked for stronger collaboration between creatives, venue owners and authorities. Shared action can reduce harm and protect patrons.
The message from the meeting was clear. Preventing gender based violence needs more than enforcement. It needs culture change. Creatives can lead that change through stories, lyrics and visuals that value respect. When art promotes safety, celebrations become inclusive and joyful. The festive season should unite communities, not put them at risk.
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