Africa-Press – Botswana. Harnessing technology can advance gender equality and assist women to achieve economic freedom.
Speaking during international women’s day commemoration in Moshupa on Thursday, Debswana’s Jwaneng Mine Corporate Communications Manager, Ms Montlenyane Baaitse encouraged women to use social media platforms to not only share positive stories and experiences for others to benefit, but leverage them to start and grow their businesses, generate income and support their families.
Ms Baaitse said besides providing material comforts, existing technologies could improve the living conditions of the poor and needy, if properly implemented.
She said technology could connect women entrepreneurs with new markets and customers as well as provide them with access to finance and business training.
She said reports indicate that women’s labour force participation stood at 59.6 per cent against men’s 81.1 per cent, adding that women were more likely to work in low paying environments, informal sectors of the economy and face significant wage disparities.
Ms Baaitse said creating e-commerce platforms specifically for women-led SMEs could help to overcome these barriers and enable women entrepreneurs to reach a broader market.
She said providing women-led SMEs with a platform to sell their products and services could create new job opportunities and increase women’s incomes.
Ms Baaitse lauded government for policies and programmes tailor-made to relieve women from the bondage of inequality.
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