Africa-Press – Botswana. The media serves as a key partner to Women in Sport Botswana (WASBO) by amplifying its message and bringing stories to the world.
This was said by WASBO chairperson, Keenese Katisenge-Tizhani during a media training workshop for athletes as part of their preparations for the African Union Sport Council (AUSC) Region 5 games to be held in Namibia in July.
“It is through robust media engagement that the achievements and challenges of our athletes gain the visibility they deserve. By accurately representing youth sports and promoting narratives of empowerment and equality, the media is instrumental in shaping perceptions and inspiring the next generation.” she said.
The media, she said was also important in helping them to shape their athletes so that they could represent themselves, their families and the country in the most professional and inspiring manner.
She further said the training was essential as it marked their collective commitment to preparing Team Botswana adding that it was also a cornerstone event dedicated to equipping young sports ambassadors with the tools and knowledge needed to excel on and off the field.
“This workshop is not just about preparing for the upcoming African Union Sport Council Region 5 Youth Games, but also about fostering a supportive and empowering environment for the athletes and we will be doing more of this going forward,” she said.
Giving advice on handling media, Mmegi journalist, Calistus Kolantsho said it was important for athletes to handle the media with confidence.
He said it was also important for them to always have their profiles ready, as it would make the media job easy in their quest to profile them.
He also cautioned them to be very careful of what they update in all social media platforms, as negative comments could tarnish their brands
For her part, Botswana Swimming Sport Association, president Kgaotsang Matthews said team members were not just athletes, but ambassadors who carried determination, excellence and the unbreakable sprit of the nation.
She said they represented the hopes of the entire nationa adding that with passion and perseverance, they would go far.
“There is this thing that we call imposter syndrome, where someone has a self-doubt of intellect and skills. One thing, I want to tell you is that you have worked hard to make it in Team Botswana,” she said.
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