Africa-Press – Botswana. Premier league team administrators were on Saturday drilled on football etiquette.
This was meant to empower officials with skills needed to use to attract sponsors and spectators at their games.
Some of the areas Botswana Football League (BFL) chief executive officer, Senzo Mbatha, spoke about included professional marketing, kit and ticketing manuals.
He said in interview that the main objective of the session was to engage and come closer to the clubs as well as understand issues on the ground and how best BFL could assist to ensure teams were able to take their league forward.
He said the engagement was also an awareness to clubs that without sound and proper professional administration, it would be difficult for them to manage clubs and have a professional league
Furthermore, Mbatha said the commercial marketing aspects was critical and should not be the responsibility of the premier league alone to seek and scout for sponsorships.
“There are things clubs can do to ensure that their brands are marketable and they can also assist BFL so that we move forward as a unit. In essence we are saying clubs should not sit back and wait for the league board to tell them what to do, or assist them with marketing,” he said.
Clubs, he said, should take the initiative and promote their clubs, adding that after drilling them, the next step would be monitoring whether clubs were implementing what they learnt.
“So this is not a once off session, but rather an on-going session, and I hope to have another one before we start the league, to also confirm if we are ready for the league, and what are the challenges,” he said.
The CEO said the only way to build a strong organisation, was by continuously engaging and improving on everything they were doing. “We cannot do it in silos and it is important for us that things are better explained when we meet one on one where people are able to express themselves,” he said.
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