Africa-Press – Eswatini. This is the story of MTN Premier League side Nsingizini Hotspurs, who signed a sponsorship deal worth E1.5 million with Embiveni Meats. The Shiselweni-based ensemble further announced that Primo would be their technical sponsor for the next three years. The sponsorship was officially unveiled by Insingizi Yezulu’s CEO Benele Ngobe, in the presence of Primo’s Managing Director Gian Chidoni and Nino Chidoni, the major shareholder of Primo, yesterday.
The event was also attended by Embiveni Meats General Manager, Phaseka Mhlanga at the side’s home base at Hluthi in the Shiselweni Region. Ngobe stated that the partnership was a significant milestone for the club, as it marked 39 years since the club’s establishment and the arrival of two significant sponsors. He expressed his gratitude for the support and emphasised that the partnership would greatly benefit the team and enable them to compete at a higher level. “We are absolutely delighted to partner with Embiveni Meats and Primo. As a club, we are deeply appreciative of this sponsorship and believe that it would be instrumental in helping us achieve our goals.
Dominate
We believe that this partnership will elevate us to new heights, allowing us to dominate in Africa and positively impact the lives of emaSwati. We’re excited to see where this new partnership will take us,” Ngobe said. Gian, Primo’s MD, expressed his joy in partnering with Nsingizini Hotspurs, a club that he believes was quickly becoming one of the biggest and most promising teams in Eswatini. He stated that the partnership represented a great opportunity for Primo to support a club with a bright future and contribute to the growth of soccer in the country.
“Firstly, we’d like to commend the CEO of Nsingizini Hotspurs for their excellent negotiation skills. We believe that they are one of the most professional clubs we’ve ever worked with. We’re excited about our collaboration with the club and are committed to ensuring that the players always look and feel great on and off the field with our merchandise. We believe that this partnership will not only elevate the team’s image, but also bring joy to the fans,” he said.
Embiveni Meats GM Phaseka Mhlanga said they were honoured to be here today and be part of the festivities. “As we all know that football is a community sport and we see our involvement as an opportunity to empower the youth in the country, because football in particular is a popular sport. As a company, we believe in giving back to the community and supporting local initiatives,” he said. Mhlanga said they recognised the important role that sports played in bringing people together and promoting a healthy lifestyle.
“Nsingizini Hotspurs is a team that has shown great potential and dedication to their sport. We are proud to support them in their endeavours and hope that this sponsorship will help them achieve their goals. ‘‘Our contribution will go towards providing the team with the necessary resources and equipment to perform at their best,” he added. The GM revealed that Embiveni Meats pledged a sum of E1.5 million towards a football kit for Nsingizini Hotspurs.
“At Embiveni, we are committed to supporting our community and investing in the youth. We believe that this sponsorship will not only benefit the team, but also contribute to the development of the sport in the region. We look forward to seeing Nsingizini Hotspurs continue to excel and wish them all the best in their future endeavours,” the general manager said.
Happy
Primo MD said as Primo, they were happy to partner with Nsingizini Hotspurs which they believed were one of the fast-growing big clubs in Eswatini. Primo is part of a network of 10 companies within the Gemelli Group, managed by Nino Chidoni. The company was established in 1982 in Durban, South Africa and began as a small, independent manufacturing concern.
Today, it is a national powerhouse which manufactures clothing for women, men and children – as well as accessories – which are supplied to an array of listed retailers and brands. It boasts in-house design, development and pattern-making and also has an in-house knitting mill. Meanwhile, the ladies and development teams will also benefit from the deal. Fans can purchase the replicas at Mr Matata for E350 each.
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