Africa-Press – Eswatini. The Eswatini Tourism Authority (ETA) has proudly announced the remarkable success of its 2025 Easter Campaign, themed “Harmony with Nature: Celebrating Eswatini’s Blend of Stunning Landscapes, Rich Cultural Traditions, and Spiritual Connection.”
Running from March 21 to April 30, the campaign was anchored by the call to action #UnwrapYourEasterAdventure, which surpassed expectations in terms of engagement, awareness, and digital reach.
In a bid to amplify the campaign’s visibility, ETA strategically collaborated with six influential figures from Eswatini’s digital landscape. These influencers included Bonkhe Shabangu, Nurse Wekhantri, Luleka Mdluli, Nomzamo Zaza Dlamini, Cedric Simelane, and Temlandvo Vilakati. They played a crucial role in presenting the campaign’s essence through authentic, visually-rich content that showcased Eswatini’s culture, nature, people, and unique experiences.
According to the ETA, the campaign yielded impressive results across various digital platforms. Notably, the total number of posts reached 54, garnering an impressive 1,517,088 views from videos and images shared across social media. With a reach of 395,529 on Facebook, the engagement figures indicated a robust interest with 159,672 interactions. Remarkably, TikTok videos accumulated an average watch time of 6 minutes and 50 seconds, contributing to a total playtime of over 5,977 hours.
In addition to the digital metrics, the campaign was supported by traditional media, with nine articles published in print media and 35 online newspaper posts promoting the campaign.
Wakhile Zwane, ETA’s Marketing Manager, highlighted the significance of the campaign, stating, “Our mission was to position Eswatini as a must-visit destination during the Easter season, and we are thrilled with how the campaign resonated with both local and regional audiences. The collaboration with our influencers allowed us to showcase the beauty and culture of Eswatini in a way that felt authentic and engaging.”
ETA emphasized that the campaign met several key objectives, including positioning Eswatini as a prime Easter destination for both regional and domestic tourists. The initiative also aimed to extend the length of visitor stays in the country through attractive packages and promotions while showcasing Eswatini’s vibrant natural beauty and rich cultural heritage.
To further engage the public, ETA organized a series of media activities, including the Tekuvakasha Eswatini radio program, influencer familiarization tours, and competitions that ran from March 1 to April 29. Lucky winners were rewarded with prizes such as accommodations and dining experiences throughout Eswatini, courtesy of various campaign partners and sponsors.
The authority extended its heartfelt gratitude to all participating influencers, local businesses, and the media, asserting that the campaign transcended being just a social media hashtag, it became a national movement celebrating tourism pride and progress.
As the ETA looks ahead, it remains resolute in its commitment to promoting Eswatini’s tourism sector through innovative and impactful campaigns. “Let’s continue to #ChooseEswatini,” the spokesperson concluded, echoing the sentiment that the nation has much to offer for both local and international visitors.
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