Africa-Press – Eswatini. MTN Eswatini CEO Wandile Mtshali today launched the 2025 “21 Days of Y’ello Care” initiative, announcing a significant E1.3 million investment. This year’s campaign, themed “Connecting Communities Through Digital Tools,” reaffirms MTN’s unwavering commitment to uplifting communities through innovation, collaboration, and action.
Mtshali emphasized the power of collective effort: “When we work together, we are unstoppable.” He highlighted the crucial role of partnerships in building inclusive societies, noting that this year’s initiatives aim to expand their reach even further. The E1.3 million investment will fund a diverse range of projects designed to transform lives through digital platforms and sustainable solutions.
Key initiatives include:
Government in Your Hand App: Partnering with the Ministry of ICT, this platform will centralize key government services for over 700,000 smartphone users, boosting accessibility, transparency, and digital literacy.
Solar-Powered Boreholes: In collaboration with Standard Bank, two rural schools (Mbukwane and Mkhuzweni Primary) will gain access to clean, sustainable water, benefiting over 1,200 students and their communities by improving health and hygiene.
E-Commerce Training: With A Peculiar People and EIPA, over 500 entrepreneurs and small business owners will acquire critical digital skills to leverage online commerce and strengthen economic participation.
E-Market Platform Training for Farmers: Partnering with NAMBOARD and EIPA, over 300 farmers will access digital marketplaces, empowering them with real-time market data and direct buyer access for increased financial sustainability.
AI Training for Rural School Teachers: Collaborating with UNESWA AI Academy, Nandos, and the Ministry of Education, over 200 teachers will be trained in AI-powered learning techniques to enhance teaching methods.
Road-Access Projects: With the Ministry of Public Works and Transport, improved road access will benefit over 1,500 students in remote areas, enhancing safe access to education and reducing dropout rates.
Community Podcast Initiative: Partnering with Oracle Group Eswatini, this will provide thousands with on-demand access to key discussions and training, ensuring sustained knowledge-sharing.
Mtshali expressed profound gratitude to all partners and MTN teams, stressing that the campaign’s impact extends beyond numbers, touching individual lives. He urged attendees to view the launch as a movement, ensuring the impact is felt “not just for 21 days, but for years to come.” “This is our moment to build, to uplift, and to empower. And together, we will make history,” he concluded.
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