Africa-Press – Eswatini. Emadlelweni Music introduces a studio camp promoting authentic Swati sound and collaboration. Emadlelweni Music, an upcoming record label dedicated to creating and preserving a new and fresh Swati sound, is hosting a Studio Camp from October 10 to 12 (Friday to Sunday) at Kakhoza. The camp will feature Sancheziey, N.Kay, and Smally, with production led by Tus Mvuleni (Emadlelweni Music).
Registration costs E200 per night, and interested artists can book their spot via Call/WhatsApp: 7641 3464 / 7987 8107. The event invites local creatives to “come and record your next hit, you might win a feature, maybe.”
Founder and producer Mbongwa Mnisi explained that Emadlelweni Music was born from a desire to give Swati artists their own musical identity.
“As the name clearly states, I am one of the many dreamers out there that wishes for greener pastures. I started Emadlelweni Music for Swati artists who are also on the same path as me,” he said.
Mnisi emphasized that the Swati music scene has long mirrored South Africa’s sound, which has made it difficult for Eswatini to build its own musical footprint.
“Not in a bad way, but the Swati music scene currently and historically has been leaching off the South African music scene. That automatically made us lose our musical identity. I want us to have our own sound that describes us as emaswati and not sound like someone else.”
He described the emerging Swati sound as authentic, homegrown, and rooted in language.
“First of all, there is no Zulu in any lyric from this sound. The vocabulary is strictly Siswati, and genre-wise, I think Sancheziey is the perfect example of how unique the sound is from the typical South African sound. It’s simply Siswati first and nothing else,” Mnisi added.
The Studio Camp is part of Emadlelweni Music’s effort to create a community of musicians who share this vision. Mnisi shared that the idea came from previous collaborations with local artists that revealed a need for broader participation.
“We had spent a lot of time creating music with a few musicians, and I realized we needed more people to collaborate with, to instill more of this Swati sound,” he said.
Participants can expect more than just studio time.
“There’s more to music than just recording,” Mnisi explained. “It’s about collaboration, writing songs together, putting them together, and having fun while at it.”
The camp will also feature a photoshoot, promo video, and collaborations with the guest artists. Mnisi revealed that Emadlelweni Music recently co-produced Sancheziey’s album, marking one of many projects set to strengthen the label’s presence.
Looking ahead, Mnisi encouraged aspiring producers and artists to stay committed to their craft.
“Don’t second guess whatever you are planning, be it producing or anything else. Just do it. Don’t stop.”
Through Emadlelweni Music, Mnisi continues to pave the way for a generation of artists who believe in the power of local language and culture to define a sound that is unmistakably Swati.
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