Africa-Press – Eswatini. Over 70 local businesses are set to benefit from a national capacity-building initiative aimed at equipping Eswatini’s traders with the tools and skills needed to compete in the digital marketplace.
This was highlighted on Tuesday, November 5, 2025 by the Eswatini Investment Promotion Authority (EIPA) Executive Head of Trade Promotion, Sibusiso Mnisi, as he officially opened the BuyEswatini Capacity Building Workshop for Traders. The workshop took place at Mavuso Exhibition and Trade Centre in Manzini.
Addressing entrepreneurs, partners, and stakeholders, Mnisi described the event as a milestone in the country’s journey toward digital trade readiness.
“Today is about growth, empowerment and shared progress,” he said. “It is about giving every local trader the tools and confidence to thrive in an increasingly digital marketplace.”
THE VISION OF BUYESWATINI
Mnisi explained that the BuyEswatini platform was created to connect local products and services to buyers within Eswatini, across the region, and internationally.
“BuyEswatini is not just a platform — it is a movement. It tells the world that Eswatini products are made with excellence and pride,” he added.
Though still in its pilot phase, the platform has already recorded encouraging results:
70+ local companies onboarded
150+ unique products listed
100+ registered buyers
65+ successful sales
Over E15,000 in online transactions
Top-performing brands include Honey Child Style, Lujilo Honey, My Coils, Patience Delight and Master Candy.
SUPPORT FROM DEVELOPMENT PARTNERS
Mnisi extended appreciation to the Government of the Republic of China (Taiwan) for its continued technical and financial support in developing the platform and in hosting trader-focused initiatives such as the workshop.
He also acknowledged the Ministry of Commerce, Industry and Trade, alongside other implementing partners, for championing the digital trade agenda.
“This collaboration reminds us that sustainable progress is built through partnership and shared purpose,” he said.
DIGITAL TRADE AND THE FUTURE OF BUSINESS
Mnisi emphasised that digital transformation is now a global driver of competitiveness, making it essential for Eswatini’s traders to evolve.
“The marketplace is now global, fast, and always open,” he said. “BuyEswatini is your gateway to that opportunity. It bridges the gap between traditional trade and the digital economy.”
The workshop will expose participants to skills in online store management, digital marketing, customer engagement, product presentation, and e-commerce finance.
LOOKING AHEAD
Mnisi said the next phase of BuyEswatini will include improved logistics, enhanced payment systems, and expanded access to regional and global markets.
“We want to see Eswatini’s products not only online — but in homes, offices, and stores across Africa and the world,” he stated.
He concluded by urging traders to use the platform actively, noting that their success will fuel the growth of the national digital economy.
“Each step you take online, each sale you make through BuyEswatini, brings us closer to a stronger, more connected economy,” he said.
For More News And Analysis About Eswatini Follow Africa-Press
