Africa-Press – Eswatini. MTN Eswatini yesterday launched a brand campaign profiling MTN Business.
The campaign is themed #BusinessDoneBetter.
MTN Head of Enterprise Thandazile Dlamini said through the profiling of MTN Business, the ICT leader in Africa, they aimed to become a trusted partner to businesses in their digital evolution and ultimately achieve #Businessdonebetter across the continent because they understood that growing a business was not easy.
“Business leaders are juggling many priorities and often cannot attend them all, so MTN Business’ role is to assist them do the things that make an impact and support their growth, helping them get it done better,” said Dlamini during the MTN Business luncheon held at the Happy valley Hotel.
Dlamini stated that MTN Business provided the tools to shift small, medium and large enterprises, multinational corporations and those in the public sector to being modern, connected and digital.
“These include converged 1C1, which is an incorporating managed network services, cloud services, unified communications, security solutions and internet of things, as well as connectivity,” she said.
She said with the new MTN Business positioning, they wanted to be the business enabler of choice in Eswatini, meeting the communication and ICT demands of business clients throughout the country.
“With a customer-centric approach to providing cutting-edge services, we are doing this by leveraging our brand and advanced network as well our strong customer base of top companies across sub-Saharan Africa,” she said.
Dlamini mentioned that as many businesses continued to grapple with a digitally dynamic world, they faced new challenges that had to be solved.
“The expectation is that a company like MTN must respond to these challenges, helping clients to get business done better as they shift from old to new technologies,” she said.
He stated that through MTN evolution, the environment would benefit those who were more digitally enabled and agile.
“It is a brave new world that will favour online over on-site, wireless over wired and fluid over formulaic.
Businesses will seek out partners and suppliers that are every bit as flexible and forward-looking as they are,” she said.
Dlamini added that ultimately, clients needed partners like MTN Business that would invest in infrastructure, deliver the services they required, have market credibility, were financially sound and had a long-term commitment to their market presence.
“For MTN, the focus has shifted from just being a core telecommunications service provider, towards also becoming a technology solutions provider.
Our service offering now also includes the Internet of Things (IoT), unified communication, cloud solutions, security as a service and managed network,” explained Dlamini.
She said the scope had changed to being client and industry specific, so the requirements and service portfolio would now vary from one client to the next.
Dlamini concluded by saying that 2023 was promising a wider product portfolio focusing on ICT solutions and increased capacity derived from the recently signed Group Partnership with Microsoft.
“Other things that 2023 seems to be promising include 5G solutions and wider connectivity and a continued focus on SMEs, which are the engagement platforms like the SME seminars and expos and ICT seminars for thought leadership on emerging technologies,” she said.
MTN CEO Wandile Mntshali said business environments were evolving, therefore, maintaining the highest level of productivity under these new working conditions remained a challenge. He mentioned that the office was no longer restricted to the workplace, as it was now at home, across the border or even abroad.
“To remain relevant and profitable in this new world, digitising business operations is no longer optional,” he said.
The CEO explained that with a digitised operation, businesses could now offer unprecedented commercial value in flexibility, productivity and growth.
“This new digital reality means that it is more important than ever to remain agile.
“MTN is perfectly positioned to respond to this shift in the market,” he said.
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