Africa-Press – Eswatini. The African Football Confederation (CAF) announced, this Tuesday, Unilever’s personal care brands, including Rexona, as the official sponsor of the African Cup of Nations, for men and women, taking place in Côte d’Ivoire and Morocco, respectively.
According to CAF, the partnership makes Unilever the “exclusive personal care consumer goods partner” for both tournaments, while also working closely on other initiatives across Africa.
By sponsoring the African Cup of Nations (CAN’2023), taking place from January 13th to February 11th, Unilever is developing its history as an important partner of football events and competitions in Africa and around the world. , says CAF.
The “TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, which will begin on January 13, is expected to be watched by more than 800 million people around the world, who will be tuning in to feel the unique flavor of the biggest celebration of the African football.
The women’s CAN will take place in the summer of 2024, in Morocco, with dates yet to be announced.
On the occasion, CAF president, Patrice Motsepe, said that the partnership with Unilever and sponsors is helping the body achieve its objective of making the continental competition globally strong and attractive. For football fans and television viewers in Africa and around the world.
“We are pleased to welcome Unilever as the latest official sponsor of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and the TotalEnergies Women’s Africa Cup of Nations Morocco 2024,” he expressed.
Meanwhile, Unilever International’s Chief Executive Officer (CEO), Assem Puri, said they are excited to partner with CAF and engage a large audience through their personal care brands.
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