Africa-Press – Eswatini. Eswatini witnessed a notable upswing in tourism during the recent Easter period, according to reports released by tourism authorities.
The data indicated a substantial 38.9% increase in visitor arrivals compared to the same holiday in the preceding year, with a total of 39,490 individuals entering the Kingdom.
A report by the Eswatini Tourism Authority (ETA) revealed that a significant portion of this influx comprised emaSwati residing abroad, with 22,265 individuals reportedly returning to their homeland to celebrate the Easter holidays.
This homecoming not only contributed to the vibrant atmosphere across the nation but also injected valuable spending into the local economy.
Furthermore, the reports highlighted a strong showing of international tourists, with 17,225 visitors choosing Eswatini as their Easter destination.
It was stated that the Southern African region accounted for the vast majority of these international arrivals, representing over 93% of the total.
Within the region, South Africa reportedly constituted the largest contingent, with 13,295 visitors, followed by Mozambique with 1,571.
Interestingly, the data also suggested a growing global interest in Eswatini, as tourists from countries further afield, including the USA, UK, France, Germany, and the Netherlands, were also recorded among the Easter visitors.
“Ngwenya, Matsamo, Mahamba, and Lavumisa border posts were primary points of entry for the majority of these travellers, indicating their crucial role in facilitating the increased tourism activity,” read the report.
The hospitality sector also reportedly experienced a significant boost during this period. Reports indicated a rise in bookings across hotels, bed and breakfasts, and lodges.
The national average occupancy rate was said to have reached 63%, a notable increase from the 55% recorded during the Easter period in the previous year. Hotels led the way with an occupancy rate of 62%, and Mbabane was identified as the region with the highest occupancy, reaching 71%.
Eswatini sees tourism surge during Easter period – ETA team during the launch of the Easter sevice ca
While the 2025 Easter visitor numbers were reportedly still slightly (5.2%) below the pre-Covid figures from 2019, tourism officials were quoted as expressing optimism regarding the ongoing recovery of the sector.
In a broader context, sources reiterated the significance of Easter in Eswatini, noting that Good Friday and Easter Monday are observed as public holidays.
They explained that Easter holds deep religious importance as a Christian commemoration of the resurrection of Jesus Christ, a time when many Emaswati attend church services.
It was recalled that the Indlovukazi (Queen Mother) has historically participated in this religious observance, often attending and delivering messages at the Good Friday service held at the Lobamba National Church, where she typically emphasizes themes of faith, forgiveness, and national unity.
Furthermore, ETA mentioned having actively promoted tourism during this period through campaigns such as ‘UnwrapYourEasterAdventure.’
These initiatives reportedly aimed to encourage both domestic and international travel by showcasing Eswatini’s diverse cultural and natural attractions. Such campaigns often included competitions and special offers from various tourism establishments.
Sources emphasized that Easter is traditionally a time for community and family in Eswatini, providing an opportunity for gatherings and the strengthening of social bonds.
They also highlighted the crucial economic impact of the Easter tourism influx, noting its role in supporting local businesses, generating employment opportunities, and empowering communities across the Kingdom.
Worth noting is that Eswatini has been increasingly recognized as a destination spot to look out for a summary of its recent recognition and attractions include:
1. Lonely Planet’s Best in Travel 2020: Eswatini was listed as one of the top countries for travellers, highlighting its mind-blowing wildlife watching, stunning scenery, adrenaline-boosting activities and colourful traditions.
2. CNN Travel: Recently listed Sibebe Rock as a top global tourist site, significantly boosting Eswatini’s international profile.
3. World Travel and Tourism Council’s Safe Travels Stamp: Eswatini received this approval for its health and safety protocols, giving travellers confidence.
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