Africa-Press – Eswatini. Strutting their stuff!
The rise of new brands in the market has changed the order of business. The new convenient way of promoting brands is by roping in influencers. Local models have been called upon to represent global brands by a global modeling agency. Verified Model.co is a confirmed authentic social media, modelling and brand influencer hub on Instagram, which represents a global influencer society.
Supermodels
The agency boasts of 58 000 followers, it’s known to have groomed over a dozen internationally renowned supermodels. It has since called for models from Eswatini to join in on the influencer’s boat. Brands now appreciate that they need the people on the ground. The very individuals that their clients relate to are the best ones to attract more product sales and more membership. Influencers are your content production. They create native advertisements that resonate better with consumers, which, in turn, enhance advertising performance and improve overall conversion. For the past three days the social media hub that originates and lives mainly through Instagram, has been posting on their stories and there were also a few pop-up ads mentioning that local models could verify their accounts with them to set them up for better opportunities.
The platform allows aspiring models an opportunity to solidify the authenticity of their work through them. In that way the models choose from thousands of brands to represent, which in turn will be a great portfolio beef up and great chunk of change. A few local names, who jumped in on the great news was local Top Models Eswatini founder, Mbalenhle Manana, who said, “This is a very great concept given to our local models. It will market these young hopefuls and place them on a global standard, that they would have never imagined themselves being on.” Manana further mentioned how this was long overdue and a must-have as the modeling space has been growing exponentially over the past couple of years.
Linda Chester a local model seconded the cause, he shared that he usually declined international gigs for the models under his stable for safety reasons, seeing that one may never really know the people on the other end of the deal. Chester further explained that this concept was quite great, easy and safe seeing that the models will also receive, review and share the content from the comfort of their own spaces.
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