Africa-Press – Eswatini. MTN Eswatini officially launched its new brand campaign, Fak’ivibe, signaling a strategic shift from traditional connectivity services to a movement that celebrates energy, creativity, and self-expression among Emaswati. The launch took place today, 5 November 2025, at MTN headquarters.
The campaign, which introduces revamped Lula Combos and enhanced voice offerings, is designed to address key customer concerns around affordability, flexibility, and value, particularly among the youth. Acting CEO Jerry Soko said Fak’ivibe is not merely a marketing exercise, but a “movement that calls on every Liswati to step boldly into the digital future.”
“Over the past year, we’ve listened to our customers. They told us that data feels expensive, bundles run out too quickly, and they want to pay only for what they use. Fak’ivibe directly addresses these concerns through transparent, fair, and high-value offerings,” Soko explained.
The revamped Lula Combos now feature anytime data with no day or night restrictions, extended bonus validity, increased data volumes, and improved voice minutes for both on-net and off-net calls. For example, the new E250 combo offers 20GB anytime data, a 5GB bonus valid for 24 hours, 300 on-net voice minutes, and 50 off-net minutes, a significant upgrade from previous packages.
Honourable Savannah Maziya, Minister of ICT, applauded MTN for its contribution to digital inclusion and youth empowerment. “The Fak’ivibe campaign reflects a commitment to ensuring no Liswati is left behind. By making data more accessible and affordable, especially for students and young entrepreneurs, MTN is helping bridge the digital divide,” Minister Maziya said.
She further highlighted the importance of public-private partnerships in driving national digital transformation. “Connectivity is more than a service; it is a catalyst for education, entrepreneurship, and social inclusion. We encourage other stakeholders to follow MTN’s example in delivering real value to citizens,” she added.
MTN also emphasized the cultural and community impact of Fak’ivibe, positioning itself as Eswatini’s Makoya Network, a brand that celebrates local culture, empowers youth, and supports communities through initiatives such as Y’ello Care and Trade Partner programs.
The campaign will roll out across multiple channels, including digital and social media, radio and TV commercials, out-of-home advertising, and campus and street activations, ensuring that MTN’s new offerings and community-focused initiatives reach every corner of the country.
As Fak’ivibe unfolds, MTN calls on all Liswati to embrace the digital tools available, connect freely, and harness the energy of this new era. “Let us Fak’ivibe together, connect Eswatini, and build a future where everyone can thrive in the digital age,” Soko concluded.
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