Africa-Press – Eswatini. Recognising the financial hurdles faced by the youth, MTN Eswatini has launched a specialized E110 000 “Fak’ivibe Tertiary Giveaway” to empower students across the Kingdom as they prepare for the 2026 academic calendar.
The announcement was made on 9 February 2026 at Mahlalekhukhwini House by Chief Marketing Officer (CMO) Meshack Maseko, who described the initiative as a “strategic investment” in the nation’s future. The program specifically targets students at recognised tertiary institutions, offering them a chance to secure a financial head start for the new year.
Maseko emphasised that this targeted phase of the broader Fak’ivibe campaign is designed to acknowledge the digital and social realities of young Emaswati. “Our youth are the early adopters and the digital natives who keep our network buzzing,” Maseko noted during the briefing. “By empowering them, we are not just running a marketing promotion; we are strengthening our brand relevance and ensuring MTN remains at the center of innovation for the next generation.”
MTN will roll out activations at legally registered tertiary institutions across the country as part of the Fak’ivibe campaign. The activations, which begin this week and continue into the coming weeks, will allow students to participate directly in the promotion. Students will be required to register via email to enable MTN to verify their enrolment status. By purchasing any Lula Combo valued between E25 and E250, eligible students automatically stand a chance to win a share of the E110 000 prize pool set aside specifically for tertiary students.
The move comes at a critical time when many students are navigating the costs of tuition, textbooks, and digital connectivity. To participate, students must be registered at a local tertiary institution and keep their lines active. The company intends for these rewards to provide students with the “confidence and connection” required to excel in their studies. As the “Fak’ivibe” energy continues to grow, the network provider remains committed to ensuring that the most vibrant segment of its consumer base feels supported and seen.
