By Lwazi Dlamini
Africa-Press – Eswatini. As Eswatini celebrates His Majesty King Mswati III’s 57th birthday, there’s more than one reason to feel proud.
This isn’t just a time of celebration, it’s a call to action. Let’s support local, believe in our own, and build an economy that truly works for emaSwati.
His Majesty has always championed the creativity and strength of local producers.
The Made in Eswatini movement, led by the passionate team at A Peculiar People and guided by Patron Princess Sakhizwe, is giving real meaning to that vision.
Hats off to Melusi ‘Zox’ Dlamini for steering the ship with such energy!
Buying local isn’t just patriotic, it’s smart.
Every purchase from a Swati business helps keep money circulating here at home, creates jobs, and drives innovation.
It’s about time we looked beyond imported goods and realised that what we make right here is often just as good, if not better.
Remember how local producers stepped up during COVID-19? From hand sanitisers to masks, they proved that Eswatini doesn’t just rely on others. We rise to the challenge.
His Majesty King Mswati III during a visit at one of the factory shells successfully completed by government.
It’s time to build on that spirit. Instead of exporting raw cotton and importing pricey clothes, let’s make them here. Why send out timber and buy back expensive furniture? Let’s keep the value, and the jobs, right here.
Of course, we won’t make everything locally, but we can absolutely grow our capacity in smart, strategic areas. Localisation isn’t about closing doors, it’s about opening opportunities.
Some still think “locally made” means “lower quality.” Let’s put that myth to rest. Swati products, from handwoven crafts to food and fashion, are high-quality, unique, and packed with potential. With the right support, they can compete anywhere.
We’re encouraged by government policies that promote local procurement and proud to see private companies catching on too.
The more demand there is, the more our businesses will grow and improve.
Supporting Made in Eswatini isn’t just good economics, it’s about pride, community, and investing in a future where emaSwati thrive.
So next time you shop, eat out, or invest, think local. Support your neighbour’s business. Believe in what we can do as a nation.
Eswatini has a lot to offer the world. Let’s start by believing in it ourselves.
Source: Eswatini Daily News
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