Africa-Press – Ethiopia. The Ethiopian Horticulture Producer Exporters Association has officially convened the 10th edition of the Hortiflora Expo in Addis Ababa, bringing together key players from across the global horticulture industry.
The three-day international expo has attracted a diverse mix of participants, including producers, exporters, seed suppliers, global buyers, financial institutions, technology providers, logistics firms, policymakers, researchers, and academics from more than 50 countries.
The event underscores Ethiopia’s rising position as a global horticulture powerhouse.
The country is now among the world’s leading producers of cut flowers, generating between 500 and 600 million USD annually and ranking as Africa’s second-largest exporter in the sector.
Horticulture has become a cornerstone of Ethiopia’s economy, standing as the second-largest foreign exchange earner after coffee within the agricultural sector.
In the last fiscal year alone, the subsector generated 564.89 million USD in export revenue, with flowers contributing approximately 80 percent of total earnings.
Industry leaders point to ongoing policy, regulatory, and directive reforms as key drivers of future growth.
These changes are expected to unlock significant expansion in the export of fruits, vegetables, herbs, and hybrid seeds, further diversifying Ethiopia’s export base.
This year’s expo features more than 150 local and international exhibitors and is designed to serve as a high-impact platform for business and investment. It facilitates business-to-business (B2B), business-to-consumer (B2C), and business-to-government (B2G) engagements, creating unmatched opportunities for deal-making and partnership building.
In addition to the exhibition, the event hosts high-level forums addressing critical issues shaping the future of horticulture. Discussions will cover global market trends, technological innovation, logistics, sustainable finance, and supply chain resilience.
Specialized side sessions are also tackling emerging priorities such as consumer behavior and food safety, sea freight challenges, artificial intelligence in agriculture, circular economy solutions, and the intersection of gender and sustainability.
Held at the Addis International Convention Center, the 10th Hortiflora Expo is being described as a landmark gathering, uniting the full spectrum of local and international actors across the horticulture value chain.
Organizers say the event not only reflects Ethiopia’s current success but also signals its ambition to become a leading global hub for high-value agricultural exports.
As momentum builds, the expo stands as both a celebration of progress and a strategic platform to drive the next phase of growth in one of Ethiopia’s most dynamic sectors.
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