Africa-Press – Ethiopia. Addis Ababa has the potential to become a hub for Meetings, Incentives, Conventions and Exhibitions (MICE), City Culture, Arts and Tourism Bureau Deputy Head Haftay Gegre-Egzibiher said.
Speaking at a panel discussion on opportunities and challenges of MICE in the capital city today,
he said Addis Ababa has the potential to be a hub for meetings, incentives, conventions and exhibitions.
According to him, the strategic location of the city, infrastructures, hotels, cultural and historical attractions as well as availability of event organizer, among others, are the enabling factors to make Addis Ababa favorable city for MICE.
The deputy head also stressed the need for concerted efforts from all pertinent bodies to address the challenges in the sector.
Panelists said on the occasion that even if Addis Ababa has the capacity to host various meetings, incentives, conventions, and exhibitions, it has not yet benefited from those at the required level.
They noted that stakeholders engaged in the sector should effectively and cooperatively work together in advancing and stepping forward MICE industry for common goals and benefits.
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