Africa-Press – Ethiopia. A major trade promotion conference is taking place in Hunan Province, China, focused on increasing the export of Ethiopian specialty coffee to the large Chinese market.
Hosted in Zhuzhou City, the event has set an ambitious goal to introduce Ethiopia’s distinct specialty coffee flavors to over 700,000 people.
This initiative reflects the burgeoning trade relationship between the two nations, as China rapidly ascends the ranks of Ethiopian coffee importers.
Regarding coffee import, China has remarkably climbed from the 33rd largest destination just five years ago to become the 4th largest market in the current year.
The conference, organized by the Ethio-China Friendship Committee, is designed to capitalize on this momentum.
High-ranking Chinese officials, including the Mayor of Zhuzhou City, are in attendance to support the economic partnership.
Representing the Ethiopian delegation are Tefera Derbew, Ethiopia’s Ambassador to China; Ifa Muleta, State Minister of Agriculture; Tesfahun Gobezay, State Minister of Government Communication Service; and Adugna Debela, Director General of the Coffee and Tea Authority. They are joined by various regional leaders and stakeholders.
The drive for increased market share follows a successful previous year, in which Ethiopia exported more than 35,000 tons of coffee to China.
This latest promotional effort in Hunan serves as a strategic bridge to deepen commercial ties and ensure that Ethiopian coffee remains a preferred choice for Chinese consumers.
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