Africa-Press – Gambia. Africell on Tuesday, January 20, officially rebranded its corporate department and launched Africell Business at a high-level event held at the OIC Conference Centre, bringing together senior government officials, diplomats, and representatives from companies and institutions across the public and private sectors.
The event marked an important milestone in Africell’s enterprise journey, reaffirming the company’s long-term commitment to supporting businesses through reliable connectivity, digital innovation and tailored solutions designed for a rapidly evolving economy.
In his opening address, Africell Gambia CEO, Hussein Diab-Ghanem, explained that Africell Business is built on a digital-first approach, supported by stronger account management, faster responsiveness and a deeper understanding of the operational needs of companies.
“This includes integrated financial services through Afrimoney, the planned launch of our enterprise server hosting and corporate data centre solutions, and the expansion of our IoT SIM solutions, already enabling organisations to manage fleets, sensors and remote devices more efficiently across The Gambia,” Diab-Ghanem said.
He noted that the launch brings greater focus and structure to Africell’s corporate offering, allowing the company to deliver more customised and scalable solutions to institutions and enterprises across sectors.
The importance of the initiative was echoed by the Minister of Information and Media Broadcasting, Dr. Ismaila Ceesay, who described the introduction of a dedicated corporate service line as a strategic investment in the country’s digital future.
“Sustainable development is best achieved through strong public-private partnerships. Telecommunications companies like Africell play a critical role not only as service providers but as partners in development, innovation and national resilience,” the Minister said.
“We therefore welcome Africell’s continued investment in network expansion, technology upgrades, skills development and local employment. These efforts contribute directly to economic growth and help ensure that no one is left behind in this digital age.”
Also speaking at the event, Kebba Njie, Managing Director of SaHel Invest, highlighted the central role telecommunications now play in modern business operations.
“Businesses today — whether in banking, tourism, logistics, agribusiness, education, healthcare or the creative economy — depend on uninterrupted connectivity to operate, to scale and to compete,” said Njie.
He added that Africell’s renewed focus on tailor-made enterprise solutions positions the company as a catalyst for progress.
“The future of The Gambia’s economy will be shaped by how effectively our businesses leverage technology to innovate, to compete and to grow. By launching Africell Business, Africell is aligning itself with that future, standing alongside enterprises not just as a connectivity provider, but as a strategic enabler of productivity and progress.”
During the event, Ben Okoro, Africell Group Head of Corporate Business, announced the upcoming launch of a new Africell Business Portal, designed and developed in-house to enhance independence and convenience for corporate clients.
“This portal is designed as a true one-stop shop for managing your corporate account with us,” Okoro explained.
“Through it, clients will be able to track invoices, view account dashboards, register and manage accounts, verify payments and access agent support — all in one place.”
As part of the celebrations, Africell also rewarded its corporate customers through a lucky draw and presented five special awards recognising long-standing and impactful business partnerships.
The Legacy Partnership Award was presented to the British High Commission, while MRC Gambia received the Portfolio Excellence Award. Eco Bank was recognised with the Smart Payment Adoption Award, DATA SLING received the Enterprise Messaging Award, and GT Bank was honoured with the Connectivity Innovation Award.
The relaunch of Africell Business underscores Africell’s ambition to remain a trusted enterprise partner, supporting organisations of all sizes as they grow, transform and compete in an increasingly digital economy.
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