Africa-Press – Ghana. The premium, triple-distilled Irish Whiskey brand partnered with numerous platforms to create memorable experiences for the their “Alte April” campaign.
Jameson was everywhere, every weekend: From sponsoring concert festivals and intimate music events, to providing signature JSL cocktails at gourmet food and fashion pop-ups. Jameson ensured that spaces and platforms that aligned with their passion points were covered.The goal of this month-long campaign was to celebrate the burgeoning Nigerian sub-culture – dubbed “Alte” – which describes a lifestyle of staying true to one’s self and not conforming to the rules of the mainstream. The movement is being championed by emerging creative leaders who are pioneering innovative styles in fashion, music, and lifestyle.
Committed to widening the circle by creating moments of true connections that make the world feel like a smaller place, Jameson teamed up with numerous lifestyle and entertainment platforms to create a series of immersive events where people could vibe and connect over its smooth whiskey!
Here’s how some of the experiences went down!
Brunch Out with FOMO: What better way to spend your day than on a rooftop with friends sipping cocktails, playing games like Whiskey Pong, Foosball, or Jenga, and listening to great music?
Jameson teamed up with FOMO Lagos to provide attendees with a full day of conviviality at the Atmosphere Rooftop in Lekki phase 1. Guests were treated to platters of delicious small chops that were paired perfectly with refreshing Jameson cocktails!Alte Culture Fest: Jameson supported event-planning company, Q21, on their maiden edition of “Alte Culture Fest”. This festival provided a social space for unique and like-minded youth to enjoy the music, fashion, and freedom of self-expression the Alte movement is proudly known for. The event featured electrifying music performances from Wurld, Pretty Boy D-O, Wavy the Creator, Lady Donli, and Falana, amongst othersHomecoming: This year, Homecoming made a comeback in Lagos! Held over the Easter weekend, the festival celebrated Africa’s alternative youth through streetwear pop-ups, panel discussions, and a thrilling live music show. Jameson bars were present at all Homecoming events, providing Homecoming guests from all over the world with the brand’s signature JSL cocktails.
Homecoming attendees enjoyed debut performances from UK acts such as Central Cee and Arrdee, fast-rising Ghanaian rapper Black Sherif, and homegrown faves like Teezee, Rema, BOJ, BNXN, Asake, and Fave.
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