Africa-Press – Ghana. Madam Abla Dzifa Gomashie, the Minister of Tourism, Culture and Creative Arts, Thursday lauded Emirates for its continued investment in Ghana’s aviation and tourism sectors.
Speaking at the grand opening of the Emirates Travel Store in Accra, the Minister praised the airline’s commitment to service excellence and its growing footprint in the West African market.
The Emirates Travel Store, designed as a one-stop hub, offers a modern and inspiring space where customers can plan their trips, book Emirates experiences, and receive expert travel advice.
The facility aims to enhance convenience for travelers and boost Ghana’s appeal as a regional tourism and business destination.
“I am excited that you have been able to upgrade your service to our country. Our customers and compatriots, as well as the West African hub as a whole, stand to benefit significantly from this,” Madam Gomashie said.
She emphasised the importance of learning from Emirates’ globally recognised service standards, saying Ghana’s own tourism and hospitality industries must adopt similar best practices.
“Those of us who have had the privilege of flying with many airlines know that the service on Emirates is not what you typically find elsewhere. People don’t just pay for cake, they pay for how it is served. And that’s something Emirates does exceptionally well,” she noted.
Madam Gomashie said Emirates’ success offered valuable lessons for Ghana as it sought to rebuild a competitive and service-oriented national airline.
“We should not only experience Emirates but learn from the quality of service they provide. If we want to position Ghana as a destination of choice, it’s not just about flying, it’s about how we serve, welcome, and treat others.”
Mr Joseph Bukari Nikpe, the Minister of Transport, expressed gratitude to Emirates for its role in connecting Ghana to the global network and investing in local infrastructure.
“Emirates has carried passengers from Ghana to the rest of the world. The comfort and convenience we see here today is not just for workers but for all passengers and business travelers, and we hope Ghana, as a growing connectivity hub, can someday play the same role through our own national carrier,” he said.
The launch of the Emirates Travel Store marks another breakthrough in the airline’s engagement with Ghana and reinforces its role as a major partner in the country’s tourism and aviation development.
Management of Emirates, led by Mr Saood Al Aqili, Country Manager, and Mr Adil Al-Ghaith, Senior Vice President, Commercial Operations Centre, emphasised the airline’s commitment to fostering deliberate and strategic dialogue with the Government of Ghana.
The objective, they noted, was to explore areas of mutual interest where both parties could exchange knowledge, align activities, and work together to support the sustainable growth of Ghana’s aviation and tourism sectors.
“We express a strong desire to share our global expertise with Ghanaian stakeholders. This includes initiating collaborative efforts with Ghana’s tourism board to engage more actively with the Arabian travel market.”
The airline also proposed the introduction of joint promotional campaigns, the organization of industry workshops, and the involvement of leading international partners to help position Ghana as a key travel destination in the region.
The Management reiterated the contributions such partnerships would make towards boosting tourist arrivals and building Ghana’s reputation as a premier tourism and connectivity hub in West Africa.
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