Ghana: 3Music execs talk about their plans for new music TV channel

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While Ghana’s media space is replete with outlets catering to various demographics, only a handful are dedicated to the country’s booming youth-led urban music and lifestyle space. 3Music TV, 3Media Networks’ 24-hour music and lifestyle channel that went live on Sunday 1 August, looks to fill this vacuum. The station, which will target millennials and Generation Z audiences, will serve as the fulcrum of 3Media Networks’ broadcasting arm. It aims to service the pan-African entertainment industry while prioritising a digital-first agenda.

Established in 2017, 3Media Networks also includes an event and youth experiential unit responsible for the annual 3Music Awards, a creative animation and visual production unit, and a digital content distribution arm.

Music In Africa spoke to 3Music founder and CEO Sadiq Abdulai Abu and 3Music general manager Edward Owusu Boafo about the new TV channel’s overall direction.

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