Written by Faridah N Kulumba
Africa-Press-Kenya On 9 November 2021, Dubai-based logistic provider DP World launched the global wholesale E-commerce platform in Kenya. The platform DUBUY.com is aimed to add new trading corridors to DP World’s ports, terminals, and logistic operations across Africa.
The extension of the platform in Kenya, followed its launch in Rwanda earlier this year, where it became a trade gateway in the East Africa region.
It is also expected to solve some of the key challenges facing the growth of e-commerce in Africa, including reliable fulfilment, secure financial transactions and the movement of goods.
About DUBUY and E-commerce
DUBUY.com is an innovative online shopping marketplace where buyers and sellers buy and sell tools, electronics, automobiles, and fashion items in the United Arab Emirates (UAE). It is a trading platform for the $75 billion e-commerce market in Africa.
The wholesale platform brings reliable B2B e-commerce to the African continent, enabling market access for businesses of all sizes. The logistic provider currently owns eight existing terminals on the African continent and three more in development.
What UAE’s increasing economic development means to Kenya and East Africa
The UAE and Dubai seek to serve as a bridge between markets to enable East Africa Countries access new opportunities, platforms, and have a unique opportunity to usher in a new phase of growth in their economic relationship.
Many East African companies are attracted to Dubai because of its expertise in areas such as infrastructure and construction. There are some 21,000 of them operating in the Emirate, up by almost a quarter in just a few years. Key incentives include tax breaks as well as access to visas and Islamic finance.
UAE platforms like DUBUY.com will give Kenyan businesses access to global markets, with fulfilment through DP World’s Worldwide ports and logistics network, with the existing terminals on the African continent.
The UAE advanced technology and DP World’s physical infrastructure will offer a secure and reliable way for organisations in Kenya and East Africa to develop, expand and crucially, improve supply chain connectivity and resilience as the country works hard to recover from Covid-19 pandemic. The new platform will also solve some of the key challenges facing the growth of w-commerce in Africa, including reliable fulfilment, secure financial transactions and the movement of goods.
New developments like DUBUY.com’s launch in Kenya demonstrates commitment to support the country’s Vision 2030, working strategic partnership with the Kenyan Government to expand the economy.
The launch of and partnership with DUBUY.com in Kenya is testament to the impact of strong partnerships and a conducive investment climate with UAE. The platform is part of the digital economy blueprint that will embrace new technological innovations that will enable Kenya’s and Africa’s ability to leapfrog economic growth for sustainable development.
Kenyan entrepreneurs can charge in transforming how business is done across the continent, opening the continent to new markets, technological advancement and ultimately become the leading free trade.
Dubai-Africa economic ties
Dubai has made great progress in its efforts to expand commercial, economic, and cultural ties with Africa, guided by the leadership’s directives, which not only build on the historic relationship with the continent but also bet on Africa’s potential as one of the world’s most promising regions.
According to a Dubai Chamber report, East Africa-Dubai bilateral total trade grew considerably over the years. In 2020, it was the emirate’s third-largest trading partner in Africa, with total trade value hitting $12.2 billion, a 24.4 percent share of Dubai’s trade with Africa.
