Africa-Press – Lesotho. STANDARD Lesotho Bank, in collaboration with Alliance Insurance, on Tuesday launched Lesotho Tourism Festival (LETOFE) Lifestyle Experience. The launch was meant to lighten up the festive mood in preparation for the LETOFE event to be held in Thaba-Bosiu on December 23.
LETOFE is an annual event that takes place at the Thaba-Bosiu Cultural Village, which has since been transformed from a mere jazz affair to a lifestyle event. Speaking at the launch, Standard Lesotho Bank CEO Anton Nicolaisen said he was pleased to launch the LETOFE lifestyle experience.
“This festival is arguably one of the biggest music festivals that Lesotho holds and we are pleased to continue as the headline sponsor of this event that brings moments of jubilation and friendship,” Nicolaisen said.
He said since the arts industry should be guarded jealously, the bank will continue bringing joy to Basotho as a means to promote artistes. “As patron of arts, we have jealously guarded the creative industry.
The SLB is still here to promote the arts and bring happiness to Basotho,” he said. He said the bank has been sponsoring the festival for the past 18 years.
“We are now 18 years on the trot and I am proud that we have been a significant contributor to the growth of this festival.
He said this festival has grown in leaps and bounds to become one of the biggest features of their entertainment calendar during the festive season, attracting multitudes within Lesotho, Basotho in diaspora and tourists from neighbouring countries.
“We have benchmarked on the successes of these festivals and we will improve our offering every year to the level of a full lifestyle event.
He said the event is a way of acknowledging the talent that Basotho have as well as the avenue for cross-fertilization of local artists to experience and present their craft.
He added that the bank had made an arrangement for their customers to enjoy a six percent discount when they buy festival tickets using Standard Lesotho Bank cards at any Computicket in Lesotho or other countries.
The promoter of the LETOFE Lifestyle event said they are transforming the event from a jazz festival to a lifestyle event. “We are introducing young stars to the concepts hence our event is composed of the upcoming stars.
The co-sponsor from Alliance Insurance, ’Makearabetsoe Mabaleha, said as sponsors they sponsor the LETOFE Lifestyle experience because they are also benefiting from the event.
“Our benefaction is seeing the event creating jobs for Basotho and attracting foreigners in order to improve the economy,” Mabaleha said.
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